Education Marketing Manager

Our Story

Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de‑escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service‑oriented industries including education, health care, behavioral health, long‑term care, human services, security, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.

• Make a difference through your work – You’ll be proud to tell your family and friends about what you do
• Gain significant career experience only obtained within a fast‑growing organization – Entry‑level roles through executive leadership
• Feel fulfilled and have fun – We work hard but make the time to build meaningful relationships and celebrate the wins

The Education Marketing Manager will own and lead all projects and campaigns in the education business sector, encompassing the development of comprehensive campaign strategies, collaboration with cross‑functional teams to execute them, and working closely with Marketing and Sales leadership to evaluate campaign success. This role will be responsible for understanding the needs of our education prospects and customers, creating awareness about CPI’s training programs, nurturing prospects through the buying journey, and delivering sales‑ready leads.

The Education Marketing Manager will also play a pivotal role in driving CPI’s public relations (PR) and trade show strategy. This position will have a broad understanding of omni‑channel marketing, as well as extensive experience overseeing campaigns.

• Lead the education marketing strategy, living and breathing the industry daily, serving as a subject matter expert (SME) to ensure we understand the needs and pain points of prospects & customers in the space
• Drive the strategy and execution of cross‑channel (email, social, paid advertising, etc.) campaigns and initiatives, including writing campaign briefs to define objectives, segmentation, key messaging, and channel approach; partner day‑to‑day with Marketing SMEs to execute; and present plans and results to leadership.
• Partner with Marketing channel owners to measure and report performance of all education projects and campaigns, assessing key performance indicators (KPIs) as well as analysing results and spearheading continuous improvement
• Develop and drive strategic marketing campaigns to launch new products and programs to the Education end‑market. Partner with Product and Sales teams to bring campaigns to life
• Help drive the Education trade show strategy in partnership with Tradeshow Coordinator to identify, plan, and execute trade shows
• Help support Marketing Leadership in PR efforts, fielding media requests, and organising SME interviews as needed
• Analyse brand positioning and consumer insights to shape and communicate our vision and mission
• Monitor and research market trends and key competitors, identifying areas of opportunity
• Lead, develop, and mentor team members in functional areas
• Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with organisation policies and procedures
• Perform other position‑related duties as assigned

• Bachelor’s degree in marketing, public relations, business, or related field
• Five years or more of work experience in marketing, brand strategy, and market research, or similar roles
• Experience developing campaign and marketing strategies and communicating recommendations to executives, peers, and cross‑functional stakeholders
• Experience identifying target audiences and developing effective campaigns
• Excellent understanding of omni‑channel marketing
• Ability to inspire large teams…