Marketing Manager - Aftermarket and Service

Marketing Manager - Aftermarket and Service

Join to apply for the Marketing Manager - Aftermarket and Service role at Briggs & Stratton
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As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution.

• Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers.
• Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products.
• Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels.
• Evaluating channel marketing needs and making recommendations to leadership for strategic planning.
• Assisting the team to develop and launch new products and new product lines.
• Assisting with achieving annual sell‑thru objectives for assigned channel of distribution.
• Developing and implementing a digital marketing strategy and tactics to maximize sales.
• Working with sales leadership to incorporate education and training materials in marketing programs.
• Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors.
• Assisting with the development of labeling and branding and driving execution of that effort.
• Researching and evaluating best practices to further support the improvement of Marketing processes.
• Developing recommendations to share with Marketing Leadership.

• Resourceful
• A self‑starter
• Passionate about building marketing programs

• Bachelor’s Degree in Marketing or related field OR equivalent education and experience.
• Minimum of seven years experience in the marketing industry or related field.
• Experience working with parts – for instance – maintenance and repair, genuine vs OEM preferred.
• Experience working with distribution centers and dealer channels preferred.
• Experience in social media strategy – planning & implementation preferred.
• Familiarity/experience with loyalty programs preferred.
• Experience with/ability to maintain and update web pages preferred.
• Strong knowledge of Business‑to‑Consumer and Business‑to‑Business marketing practices.
• Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers.
• Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization.
• Must be resourceful and team focused, have strong problem‑solving skills, a strong initiative for efficiency and quality and be a proven self‑starter.
• Ability to travel 20-30% annually domestically.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.