Director, Product Marketing - Material Transfer Zone; MTZ

At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you'll find innovation, stability, and the chance to grow your career as part of a team that's always looking ahead.

We are seeking a Director of Product Marketing to provide senior leadership for product marketing across the Material Transfer Zone (MTZ) portfolio. This role is responsible for shaping how our products are positioned, differentiated, priced, and brought to market across hardware, software, services, and integrated solutions.

The MTZ portfolio spans dock levelers, vehicle restraints, and other loading dock and material handling solutions serving industrial and distribution customers. The Director of Product Marketing partners closely with Product Management and commercial leaders to translate customer and market insights into clear strategy, compelling value propositions, and effective go-to-market execution. This role plays a key part in driving profitable growth, strengthening competitive positioning, and ensuring disciplined, high-impact product launches across the portfolio.

This position reports to the Chief Marketing Officer and is based in the Milwaukee, WI area with a hybrid work arrangement
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• Lead the development and execution of a customer insight strategy, including customer and sales/service advisory boards, to identify unmet needs, usage trends, and value drivers.

• Partner with shared Marketing Services teams to analyze internal and external data and translate insights into actionable recommendations.

• Engage directly with customers through site visits and experience center interactions to inform strategy, innovation, and commercialization.

• Provide forward-looking market and customer insights to support long-term strategic planning.

• Develop and execute the MTZ marketing strategy aligned with product roadmaps and enterprise priorities to support demand generation, share gain, funnel acceleration, and price realization.

• Partner with Product Management, Distribution, and Business Development to define commercial strategies, target customer segments, and channel approaches.

• Provide market-backed input and recommendations to inform pricing strategy, including value-based positioning and external pricing research.

• Ensure MTZ marketing strategies are aligned with enterprise brand, operating company, and growth objectives.

• Lead the development of product positioning, value propositions, and messaging across the MTZ portfolio in close partnership with Product Management and commercial teams.

• Oversee marketing strategy and planning for new product launches and lifecycle management, beginning early in the product development process.

• Guide the development of sales enablement tools, training, competitive positioning, and go-to-market plans.

• Drive data-informed launch strategies and alignment on marketing mix and channel execution.

• Champion thought leadership initiatives, reference sites, and industry partnerships.

• Ensure consistent, high-quality marketing assets that are adopted and effectively used by commercial teams.

• Manage the product marketing budget to maximize return on investment across the portfolio.

• Lead and develop a team of product marketing professionals, with the opportunity to scale capabilities over time.

• Influence and align cross-functional teams across Marketing, Product Management, Distribution, Sales, Engineering, and Business Development.

• Establish operating rhythms that support on-time, high-quality execution of marketing initiatives.

• Bachelor's degree in Marketing, Business, or a related field.

• 12+ years of experience in product marketing, product management, sales, or related roles.

• Proven experience leading B2B product marketing across the full product lifecycle.

• Strong ability to translate customer and market insights into clear strategy and commercial action.

• Demonstrated success influencing cross-functional teams and senior stakeholders.

• Excellent communication skills with the ability to clearly present to executive audiences.

• Strong analytical, problem-solving, and decision-making skills.

• Experience leading and developing teams.

• Experience in complete lifecycle B2B product marketing preferred, especially in industrial, manufacturing, or engineered products environments
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• This role includes direct people leadership responsibilities.

• Up to 20% travel may be required.

At Rite-Hite, we take care of our people - because when you're supported, you can do your best work. Our benefits are designed to support your health, your future and your life outside of work:

• Health & Well-being:
  Comprehensive medical, dental, and vision coverage, plus life and disability insurance. A robust well-being program with an…