Director, ITD Marketing

Mayfield Heights, Ohio, United States
Milwaukee, Wisconsin, United States

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility
-our people are energized problem solvers that take pride in how thework we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

The Portfolio Marketing Director - Intelligent Devices (ITD) is a strategic leader responsible for shaping and executing unified, outcome-driven marketing strategies across a company's suite of offerings-supporting four businesses of the Intelligent Devices Portfolio.

Key responsibilities include:

• Go-to-Market Strategy
  :
  Develop and deliver comprehensive GTM plans that align with business unit goals and strategic priorities.
• Campaign Leadership
  :
  Lead enterprise-level horizontal solutions messaging, including executive-level communications, and drive integrated campaigns across regions.
• Product Launches
  :
  Oversee launch readiness and execution, ensuring alignment across stakeholders and regions.
• Customer-Centric Messaging
  :
  Define and position horizontal solutions and capabilities with compelling value propositions tailored to market needs.
• Performance Tracking
  :
  Monitor pipeline and revenue impact, leveraging dashboards and scorecards to assess campaign effectiveness and ROI.

• Multichannel Integration
  :
  Lead multichannel marketing strategy, working with senior leaders to integrate channels and touchpoints for a seamless customer experience.
• Business Planning
  :
  Develop annual business plans with quantified outcomes, budget alignment, and cross-functional integration.
• Competitive Intelligence
  :
  Ensure robust market research and competitive analysis to inform product and marketing strategies.

• Team Development
  :
  Build and lead a team of specialists in messaging, enablement, and competitive intelligence.
• Stakeholder Alignment
  :
  Collaborate with product management, sales, and regional marketing teams to ensure strategic alignment and execution.
• Organizational Influence
  :
  Communicate the function's strategy and motivate teams to achieve business goals.

The Director, Intelligent Devices Portfolio Marketing, is responsible for developing and implementing commercial strategies and programs that maximize customer demand and sales growth of our global portfolio of products in the Intelligent Devices business. This leader will also be responsible for bringing the Intelligent Devices portfolio of offerings to market, developing and executing a go-to-market strategy and set of programs anchored in relevant market trends, prioritized customer segmentation and corporate strategy.

Expert collaboration is required with peers in Global Sales and Marketing (GSM) Business Units (BUs), as well as all other BU's y will also work closely with industry and regional marketing to tailor commercial strategies towards target segments and priority end markets.

This role will report directly to the Director, Global Portfolio Marketing.

• Partner across the organization to develop the commercial strategy, story, and marketing plan for the Intelligent Devices Portfolio of products, aligned to our company's vision and strategic goals.
• Function as a key commercial partner for the Business Unit leadership, providing critical commercial insights to help in portfolio strategy and planning, lead new product launch, planning, and execution.
• Drive ongoing portfolio awareness, demand creation and enablement efforts and engage in ongoing business performance assessment and optimization efforts. Act as extended staff of senior business unit leaders and become a trusted advisor.
• Be marketing's lead to support our company's inorganic growth strategy through partnerships, joint ventures, and acquisitions. Be the voice of Marketing for partnerships and transactions in the portfolio space.
• Manage the hiring, development, and retention of the portfolio marketing team. Provide leadership, direction, and mentoring to guide staff in daily activities.
• Optimize marketing investment across the portfolio to execute strategy and maximize returns.
• Collaborate with the BU to take advantage of analysts influence on building and testing portfolio roadmap.
• Synchronize launches and bundle products in collaboration with business and global commercial organizations to demonstrate the greatest value to prospects, customers, and the market.
• Collaborate and align with sales and partner enablement, market access, commercial engineering, customers support to create a plan and oversee marketing…