State Manager

State Manager - Wisconsin

Palm Bay International, a dynamic family‑owned company, offers one of the nation’s most comprehensive portfolios of imported wines and spirits, including over 50 suppliers from around the globe. Among Palm Bay’s most valued assets is its remarkable network of long‑term partnerships with the foremost wholesale companies in all 50 states, as well as the Caribbean, Mexico, and Central America. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores to chain accounts, supermarkets, hotels, airlines, cruise ships, duty‑free accounts, and U.S. military bases.

This impressive roster of brands, accounts, and relationships positions Palm Bay as a major source of fine wines and spirits and an industry leader in the U.S. marketplace. For more, visit:

If interested in this opportunity, please complete the culture index survey at the link below:

Location:

Milwaukee, Wisconsin

• Are you a game‑changer whose impact, the changes you bring, and the differences you make are not appreciated?
• Do you naturally have a clear vision of what the future should look like?
• Do you thrive on trying new things, finding new opportunities, and knowing how to stay on the course?
• Are you resilient and resolute?
• Are you passionate about setting concrete steps to bring a vision to life and then leading a team of people in that direction?
• Are you an analytical, fact‑based thinker who focuses on delivering accurate information?
• Are you an impact player?
• Do you enjoy leading, managing, and directing teams with intention in a way that supporters are happy

The State Manager– Wisconsin is responsible for driving the business planning, development, and sales execution of the assigned state, ensuring, impacting, and delivering profitable growth through effective distributor management and market plan execution. This role serves as the key point of contact and relationship builder for senior‑level Distributor leadership in the assigned state, developing and executing the annual sales plan effectively.

The State Manager optimizes tactical spending, drives profitable volume growth, and ensures organic sustainability. A variety of key performance indicators will judge the effectiveness of this role:

• Profitable growth
• Sustainable Growth
• Growth at or above market trends
• Margin enhancement
• Brand Management skills
• Team effectiveness and people leadership
• Distributor partnership and plan execution
• Direct market relationship and sales

• Establish an annual business plan to meet target volume and profit goals for assigned areas, partnering with Trade Marketing to leverage effective trade programming.
• Monitor plan to performance and develop contingency and gap‑closing alternatives as needed.
• Monitor market conditions to proactively mitigate issues and capitalize on share and profit growth opportunities.
• Submit updates to plan and forecast throughout the year as needed.

• Responsible for the area P&L
• Work with Regional VP to review pricing strategies to ensure optimal ROI on investment spend.
• Ensure pricing structures are in place to optimize Palm Bay International profitability while managing Distributor margin and maintaining brand integrity and positioning.
• Establish an annual budget to support the execution of the approved plan.

• Monitor spend and adjust as needed to achieve appropriate profitability.
• Provide operating financial parameters to the team and monitor them to ensure compliance.

• Manage brand deferred discount levels and tactical budgets to achieve operational leverage.

• Directly responsible for leading the development and effective management of key senior‑level management relationships across all Distributor partners to ensure appropriate focus and optimization of the Palm Bay International portfolio, growth, and profitability.
• Drive Distributor performance to plan, proactively identifying gaps and implement corrective action plans as needed.
• Set and develop materials for Distributor Business Review Meetings – lead discussions and ensure follow‑up as needed.