Brand Manager

Only considering candidates with Conneted Product Brand/Product Experience

We are seeking a Brand Manager with experience in connected, app‑enabled consumer products to help define, grow, and manage brands that live at the intersection of physical products, software, and digital experiences
.

This role is ideal for a brand leader who understands that today’s consumer products are no longer just hardware — they are ongoing experiences powered by connectivity, mobile apps, data, and services
. You will play a critical role in shaping how consumers discover, adopt, use, and stay engaged with our connected product ecosystem.

• Own and evolve brand positioning for connected consumer products
  , ensuring clear articulation of both physical product value and digital/app benefits
• Translate complex connectivity features (Wi‑Fi, Bluetooth, cloud, app functionality) into simple, compelling consumer messaging
• Ensure brand consistency across hardware, packaging, mobile apps, onboarding flows, web, retail, and support touchpoints
• Lead brand strategy for new product launches
  , feature releases, and software/app updates
• Partner closely with Product Management, UX, Engineering, and Digital teams to align roadmap messaging with consumer value
• Develop launch toolkits including positioning, messaging frameworks, naming, claims, and retail/digital assets

• Support brand storytelling across the full connected product lifecycle
  :
• Awareness & consideration
• Ongoing engagement, upgrades, and retention
• Collaborate with digital and CRM teams to influence in‑app messaging, notifications, and feature education

• Use consumer insights, app analytics, and market data to inform brand decisions
• Monitor brand health, adoption, engagement, and retention for connected products
• Translate insights into actionable improvements in messaging, positioning, and campaigns

• Act as a brand steward across hardware, software, mobile app, and service experiences
• Partner with:
• UX/UI teams on brand expression within apps
• Sales & Retail on connected product storytelling
• Customer support on education and post‑purchase experience

• 5+ years of brand management or marketing experience in consumer goods
• Direct experience with connected, smart, or IoT‑enabled products
• Proven ability to market hardware + software + app‑based experiences
• Strong understanding of the consumer journey for connected products (setup, onboarding, usage, updates)
• Experience working cross‑functionally with product, digital, and technical teams
• Ability to simplify and communicate technical concepts to consumer audiences

• Experience in one or more of the following categories:
• Smart home or home automation
• Outdoor living or pool/spa products
• Connected appliances or HVAC
• Energy, water, or sustainability‑focused products
• Familiarity with mobile app ecosystems (iOS/Android), SaaS‑like release cycles, or feature launches
• Experience supporting DTC, retail, or omnichannel distribution
• Data‑driven mindset with comfort using dashboards, app metrics, or consumer insights

• Consumers clearly understand why connectivity matters
  , not just that it exists
• Brand messaging bridges physical product benefits with digital experiences seamlessly
• Product launches feel cohesive across hardware, app, and digital channels
• Increased adoption, engagement, and retention of connected product features
• Strong internal alignment between brand, product, and engineering teams

• Work on products that combine physical design, software, and real‑world impact
• Influence how consumers experience technology in their everyday lives
• Collaborate with teams shaping the future of connected consumer goods
• Competitive compensation, benefits, and growth opportunities