Lead Gen Specialist

We are seeking a technically skilled, creative, and detail‑oriented marketing professional with strong experience in lead generation and Word Press. This role focuses on developing, maintaining, and optimizing a high‑performing website and digital marketing ecosystem to drive engagement, strengthen brand presence, and attract and convert qualified leads.

This is an in‑office role, Monday–Friday. Remote work is not available.

This position supports a service‑based organization by managing and optimizing digital marketing efforts across web, SEO, paid media, and conversion strategy. The ideal candidate combines technical expertise with strategic thinking and a data‑driven mindset, working closely with leadership to translate business goals into effective digital experiences.

The organization values individuals who demonstrate:

• Accountability and ownership of results
• Ethical decision‑making and trustworthiness
• A solutions‑focused mindset
• Initiative and proactive problem‑solving
• Commitment to delivering high‑quality work

Applicants are encouraged to submit a portfolio of web design and development work that demonstrates:

• Lead generation and conversion optimization
• Real‑world impact on traffic, engagement, or conversions

• Develop and execute lead generation strategies across digital channels to attract and convert qualified leads
• Create marketing assets including landing pages, case studies, calls‑to‑action, blog content, and campaign materials
• Manage and optimize paid media campaigns (Google Ads, social platforms, etc.)
• Improve SEO performance through on‑page, technical, and content optimization
• Implement retargeting strategies and conversion tracking to maximize marketing efficiency
• Build, analyze, and A/B test landing pages, location‑based pages, and promotional offers
• Collaborate with leadership to translate business needs into functional website features
• Design, update, and maintain a responsive website using Word Press
• Create page layouts and visual sections that balance aesthetics, performance, and usability
• Proof, edit, and optimize digital content for search visibility and engagement
• Ensure website content adheres to accessibility, UX, and best‑practice standards
• Integrate and manage plugins and tools while ensuring site security and stability
• Perform ongoing testing, troubleshooting, and site enhancements
• Apply technical SEO best practices including metadata, headers, image optimization, and URL structure
• Continuously improve page speed, mobile usability, crawlability, and site architecture
• Stay current with evolving web design, SEO, and digital marketing trends

• 3+ years of experience in digital marketing, lead generation, and website optimization
• 3+ years of hands‑on experience building and redesigning websites using Word Press
• Proven success generating and converting leads for local or service‑based businesses
• Strong understanding of UI/UX and visual design principles
• Working knowledge of HTML and CSS
• Demonstrated impact on organic growth and website performance metrics
• Solid understanding of SEO fundamentals, keyword research, and on‑page optimization
• Strong communication skills and ability to collaborate cross‑functionally
• Experience in an agency or service‑oriented environment preferred
• Excellent problem‑solving skills and attention to detail

• 401(k) with company match
• Health insurance
• Paid time off
• Paid training and professional development