Digital Content Specialist

Digital Content Specialist

Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow. Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, we never forget that our people are at the center of what makes us successful.

They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years as one of today’s leading international suppliers of plumbing and water delivery solutions.

Headquartered in Milwaukee, WI, we employ over 2,800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. Learn more about us at .

If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, we’d love to talk to you about becoming part of the Zurn Elkay Water Solutions family!

The Digital Content Specialist is responsible for creating and managing online content to optimize Zurn Elkay’s digital platforms, enhance our web properties and brand presence, and drive sales. The role requires technical proficiency in Content Management Systems (CMS), a strong understanding of on‑page SEO and UX continuous optimization, and proactive cross‑functional communication across Marketing, Sales, and Brand teams. Excellent writing and editing skills are essential.

• Proactively seeks out weak, outdated, or underdeveloped content areas on web properties and fortifies them following brand, UX & SEO best practices.
• Assesses competitor digital content to inform positioning and areas of opportunity.
• Authors new and optimizes existing website content across all web properties (landing pages, category pages, etc.) through CMS (AEM).
• Reviews website feedback and proactively advises on content to be created or improved.
• Partners with Digital Product Owner on content required to support new feature deployment.
• Partners with SEO Specialist for guidance on keywords and best practices for on‑page content writing.
• Partners with Product Marketers for content ideas and accuracy of written content.
• Partners with Channel team to disseminate completed work for amplification through channels.
• Partners closely with external SEO team for off‑site SEO strategy.
• Assists with being a brand ambassador to external partners and link‑exchanging/backlink acquisition.
• Spearheads continued development of “Help Center” sections on web properties.

• Primary Administrator of unified search platform.
• Works with business partners to establish appropriate product presence and sequence in search.
• Implements keyword and regional token strategies via the search platform to ensure products are as accessible as possible.

• Develops and monitors KPIs to understand performance and impact of onsite and off‑site digital content initiatives.
• Tracks Organic Traffic Growth YoY %.
• Monitors Domain Authority % and Ranking vs Competition.
• Tracks Backlink Growth.
• Implements continuous improvement strategies to improve KPIs.

• Bachelor’s Degree.
• Minimum 3 years of experience in content creation, digital marketing, product marketing, social media, UX writing, and/or brand engagement, preferably for a national or global B2B brand.
• Strong writing, editing, and proofreading skills.
• Experience in content planning and audience segmentation.
• Direct experience working with CMS (Adobe Experience Manager experience preferred but other CMS experience is acceptable).
• Working knowledge of content performance tools such as Google Analytics, SEMrush, Lumar, Microsoft Clarity, etc.
• Familiarity with AI as it relates to web content and web search is a major plus.
• Basic digitally optimized graphic design skills is a plus.

• Competitive Salary
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance.
• Matching 401(k) Contribution.
• Health Savings Account.
• Up to 3 weeks of starting Vacation (may increase with tenure).
• 12 Paid Holidays.
• Annual Bonus Eligibility.
• Educational Reimbursement.
• Matching Gift Program.
• Employee Stock Purchase Plan – purchase company stock at a discount.

Third Party Agency: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.

Minority/Female/Disability/Veteran