Manager, Email & SMS

Auto req : 46058
Title: Manager, Email & SMS
Job Function: Digital
Location: JUNEAU
Workplace Category: Hybrid
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
Shift: SHIFT1

At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul.

Are you ready to join us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming green space open to all. Join our team as a Program Mgr.

The Email & SMS Manager will be responsible for the development, management, and oversight of Harley-Davidson's email & SMS/MMS Team, leading overall strategy, direction, coordination, and execution of the email and text-based messaging in North America. The role is responsible for leading the initiatives and team to deliver on the vision of a customer-centric, personalized lifecycle messaging strategy - driving brand engagement and commercial and marketing business outcomes.

The manager will deliver the strategy and KPIs responsible for determining execution and process efficiencies to fully unlock the depth and breadth of our customer messaging, leveraging data-driven analysis across the customer touchpoints and journeys. The manager will be responsible for setting goals, leading channel measurement and insights, and driving optimization and performance related to channel campaign execution and process efficiencies.

This role acts as the subject matter and platform expert for Salesforce Marketing Cloud, while also identifying new tools, innovations, and technical and partner opportunities.

This individual will manage a team of direct reports, partner with cross-functional teams, and communicate strategic direction from and present to leadership across the Harley-Davidson businesses.

This manager must have experience driving a high-performing team to meet business objectives, exhibit excellent technical skills, be detailed and solution-oriented, and demonstrate the ability to collaborate and drive channel performance and partnership across business units.

• Lead, manage, & develop a team of email & SMS/MMS experts
• Set the strategic vision, executional foundation, & growth roadmap for channel & channel specialties
• Own setting, forecasting, delivery, & reporting of channel KPIs, metrics, & business results
• Collaborate with and act as a point of contact for key stakeholders across Marketing, Commercial, Product, Digital, Legal, & Privacy teams
• Create, approve, & communicate business plans to stakeholders & leadership
• Build strategic channel & platform roadmaps, operational efficiency plans, & technical specs
• Partner with internal teams to create campaigns from planning to execution to meet & exceed key performance targets
• Collaborate with internal platform & technical teams to increase connectivity between systems & expand ESP platform capabilities; SFMC, Microsoft, Adobe, & others
• Lead channel customer segmentation & data integrations, driving performance and personalization, including customer preferences
• Responsible for agency relationship and communicating any changes in SOW and strategy
• Manage & prioritize channel roadmaps and investments
• Develop strategy for consistent channel innovation and AI integration
• Monitor individual and total team performance against specialized areas and channel targets
• Maintain knowledge and documentation on key systems and technologies
• Communicate and present performance to colleagues and senior leaders

Your team will be responsible for messaging customers via Email and SMS/MMS

• NA Email & SMS/MMS campaign support
• Channel KPI setting & reporting
• Internal stakeholder alignment
• Agency & external vendor management
• Technology & platform partnerships & execution
• Prioritization & integration of data across tech stack
• Identify & ensure continual process improvement
• Channel innovation & personalization

High School Diploma or Equivalent Required

• Bachelor's Degree in Business, Engineering, Information Technology or a related field is Required. An advanced Degree is Preferred.

• 10+ years of relevant experience in related roles
• Minimum 5 years in a management role
• Demonstrated expertise in creating and deploying mass Email & SMS campaigns via Salesforce Marketing Cloud, Salesforce product suite, Email Portal, Audience Portal, Data
  360, and personalization experience
• Experience with ESPs, CRM, & Audience solutions leveraging user data via Customer Data Platforms & Enterprise Data Warehouses
• Demonstrated experience with data & measurement-based strategy & optimization; hands-on Adobe…