Account Executive

Our Story

Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.

The Account Executive I is a catalyst for Crisis Prevention Institute’s (CPI’s) growth, spearheading sales initiatives that transform opportunities into lasting partnerships within the education and healthcare markets. This role forges deep, trusted relationships with customers – championing their success, driving retention, and unlocking new avenues for expansion. As both a customer advocate and a recognized expert in CPI’s offerings, the Account Executive operates with a high degree of autonomy and discretion, relentlessly pursuing results that elevate both customer value and CPI’s market leadership.

• Champion strategic customer partnerships in the assigned territory, serving as the indispensable advisor and delivering lasting value to every customer.
• Serve as the principal representative of CPI for actual or potential customers.
• Accelerate business growth by uncovering and capitalizing on opportunities to expand existing accounts through strategic upselling and cross-selling of CPI’s programs, products, and services.
• Develop and execute strategic account plans to increase customer lifetime value.
• Elevate customer satisfaction and loyalty by implementing proactive strategies that reduce churn and maximize retention.
• Deliver compelling, solution-oriented presentations that address customer needs and showcase CPI’s unique value proposition.
• Maintain accurate records of all customer interactions and sales activities, leveraging CRM and sales tools for accurate tracking and forecasting.
• Partner with cross-functional teams, including marketing, product management, and customer care, to ensure seamless customer experiences and successful solution implementations.
• Provide actionable insights to leadership on industry trends, competitive activity, and client feedback to support strategic planning.
• Report regularly on sales performance, customer engagements, and pipeline progress to leadership.
• Represent CPI at trade shows, conferences, and other industry events to expand market presence and build valuable connections.
• Stay ahead of industry trends, competitive offerings, and regulatory requirements to position CPI competitively.
• Perform other position-related duties as assigned.

• Bachelor’s degree in business, marketing, or related field
• One or more years of successful sales experience
• Proven experience in an account management, customer success, or ‘farmer’ sales role
• Familiarity with contract renewal and negotiation
• Proficiency with Microsoft Office suite and CRM platforms
• Residency within, and ability to travel throughout, the assigned territory
• Maintain a clean driving record
• Meet all Vendor Credentialing requirements to ensure unrestricted access to CPI customer sites, including valid identification, background checks, drug screening, and required immunizations (such as COVID-19), as specified by each customer
• Continuously uphold all credentialing standards throughout employment to support essential job functions
• Exceptional interpersonal, communication, and active listening skills with a genuine passion for helping customers succeed
• Strong analytical and problem-solving skills to understand customer challenges and provide consultative, effective solutions
• Motivated by stability, customer success, and loyalty rather than short-term closing targets
• Ability to…