Division Sales Manager - Liquor Division

Overview

Division Sales Manager - Liquor Division at Badger Liquor Co., Inc.

• Drive profitable sales growth by executing division sales strategies across brands, channels, and markets.
• Lead, coach, and develop a high-performing sales team to achieve individual and collective performance goals.
• Strengthen supplier and customer partnerships to expand market presence and support long-term growth.
• Ensure financial discipline through effective management of pricing, margins, budgets, and forecasts.
• Execute brand, channel, and new product strategies aligned with market opportunities and customer needs.
• Promote operational excellence through efficient sales processes, data-driven decision-making, and effective field execution.
• Foster clear communication and cross-functional collaboration across sales leadership, suppliers, and internal partners.
• Ensure compliance with all federal, state, and company regulations while modeling ethical leadership.
• Champion continuous improvement, innovation, and professional development to enhance sales effectiveness and business results.

• Evaluate the profitability of the company’s supplier portfolios, key brands, as well as each marketing plan to ensure proper sales margins, projections on key brands and budgets are maintained.
• Create monthly sales tools to use in the field and aid in selling key programs.
• Conduct surveys with our suppliers as needed.
• Adhere to federal, state and company regulations that govern our industry.
• Travel to other locations as needed.
• Additional duties as needed by the organization.

• Prioritize, plan and implement programs by distribution channel of new product introductions.
• Identify opportunities by understanding the market and the customer within the market.
• Pursue continuous education in internal Badger University courses.

• Lead, train, motivate and effectively interact with territory managers to aid in the development of sales territories.
• Review monthly sales performance tracker with team.
• Communicate with team on a regular basis to go over preplans or roadmaps.
• Collaborate with all levels of sales management across the organization.
• Provide strategic guidance, professional development and performance of direct reports.
• Partner with human resources to resolve employee relation issues.
• Communicate inventory needs and other similar issues to brand directors.
• Conduct bi-monthly sales meetings, kick off meetings and mid-month meetings with management and sales teams.
• Maintain relationships with key customer accounts.
• Create and maintain a professional work environment with the company’s suppliers, sales representatives, and customers.
• Communicate and execute all sales plans to the appropriate territory managers.

• Sell effectively, set priorities, and think strategically to drive results.
• Influence, build consensus, and work well with others.
• Lead, motivate, and develop teams.
• Consistently bring strong people skills and professionalism to every interaction.
• Stay organized, manage multiple priorities, and meet deadlines.
• Solve problems quickly and use good judgment when making decisions.
• Work confidently with numbers; understand pricing, margins, and business fundamentals.
• Analyze data to support smart decisions.
• Meet or exceed sales targets.
• Utilize sales data to build smart proposals and recommendations.
• Use digital tools, apps, and technology with ease.
• Handle sensitive information with trust and integrity.
• Understand the wine, spirits, and non-alcoholic beverage industries.

• Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent combination of education and experience required.
• Five (5) to seven (7) years of relevant industry experience required.
• Minimum of two (2) years of people management experience required.
• Prior experience in a distribution and/or sales environment preferred.
• Valid driver’s license, required insurance, and a satisfactory driving record required.
• Ability and willingness to adjust work hours as needed to support all areas of the business.

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Sales and Business Development
• Industries:
  Beverage Manufacturing

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