Sales Executive; Wedding & Events

Overview

Predominantly, you'll be at the forefront of growing our weddings and events business by maximising enquiry conversion, generating new leads, and ensuring every prospective client receives a professional, confident, and sales-focused journey from initial contact to confirmed booking and throughout the planning process.

• Handle and convert incoming enquiries quickly and to company standards, with a focus on maximising conversion rates.
• Diligent and thorough CRM compliance.
• Drive new business through proactive outreach, local networking, and lead-generation activity.
• Conduct professional venue tours that highlight our strengths, overcome objections, and secure bookings.
• Meet with wedding couples and event organisers to finalise details and take payments (handover to operations afterwards).
• Contact clients post-event to gather feedback and encourage repeat business.
• Update social media channels to increase awareness and generate inbound leads.
• Maintain exceptional accuracy within the prospecting and booking systems to support reporting and KPI achievement.

• Be multi-skilled and able to prospect, and subsequently sell, all revenue lines within the sales office.
• Meet and greets as required, encouraging re-bookings and future sales.
• Contribute sales ideas and business development suggestions in team meetings.
• Obtain deposits, signed contracts, and documentation in line with company procedures.
• Communicate client requirements effectively to the Food & Beverage team for smooth handover.
• Maintain strong product knowledge to confidently promote offerings and upsell where appropriate.
• Adhere to KPIs set by the Sales Manager and consistently work toward exceeding targets.
• A confident, persuasive communicator with a strong sales focus.

• Excellent Customer Service and Communication Skills
• Excellent organisational skills and high attention to detail.
• Experience (or strong interest) in social media and marketing for lead generation.
• Competence with basic computer systems and CRM tools.
• A target-driven mindset with proven success in sales roles.
• Proactive, self-motivated, and able to prioritise workload effectively.
• A team player with flexibility to work weekends and occasional evenings.

• Generous Commission structure across Group Golf, Functions and Golf membership, paid monthly based on targets hit and compliance.
• Free golf, mini golf, and driving range use.
• Guest-rate discounts for family when accompanied by you.
• Free room hire at any BGL venue when purchasing food and drink.
• Retail staff discount across all BGL shops.
• Complimentary meal on shifts over 6 hours.
• Free tea and coffee on duty.
• 30% discount on food and drink at all BGL sites for you + up to 10 guests.
• Enhanced maternity and paternity support.
• Dental scheme at a reduced rate.
• Contributions to eye tests and glasses.
• Employee Assistance Programme for wellbeing support.
• Proximity to Milton Keynes with free on-site parking.
• A contract of between 32-40 hours per week is available. This role includes some evenings, and regular weekends given we are a hospitality sales business. For context, this would typically look like one evening midweek until circa 7.30pm and approx. 3 in 8 or 4 in 10 weekend days outside of holiday cover. 27,945k Full time equivalent (40 hours), OTE with comms up to 34k (uncapped aside from operational and membership capacities).