Paid Media Specialist

Overview

We are looking for a Paid Media Specialist who operates at the forefront of the industry and stays ahead of the fast-moving world of paid media. This is a newly created role where you will manage and influence delivery of the paid media strategy for a new automotive brand, building campaigns from the ground up and making a direct impact on brand awareness, lead generation and sales.

You will work hands-on across all channels, both BTL and ATL, partnering closely with our paid media agency to create, manage and optimise campaigns that consistently deliver high-intent, high-quality leads. This role is ideal for an ambitious paid media specialist who is excited by innovation, driven by performance and ready to make a real impact in a fast-paced, high-growth environment.

• Plan, build and execute end-to-end paid media campaigns across OOH, TV, Radio, Google Ads, Meta and other relevant platforms.
• Ensure creative is delivered and trafficked to paid media agency to align with the media plan.
• Set up new accounts, conversion tracking and reporting dashboards with our newly onboarded paid media agency.
• Develop a lead generation strategy focused on driving quality traffic and maximising conversion rates.
• Monitor, analyse and optimise campaigns on an ongoing basis to improve CPL, CPA and overall ROI.
• Work closely with sales teams to understand lead quality and adjust targeting and messaging accordingly.
• Align paid and organic social strategies and share insights across channels.
• Manage budgets effectively to ensure spend aligns with business goals and budget is reconciled versus spend.
• Stay up to date with platform changes, best practices and emerging paid media trends, particularly within automotive and financial services.

• Directly reports to:
  Head of Communication.
• Cooperates with:
  Chief Marketing Officer, Head of Events / Head of PR HQ, Digital.

• Proven experience managing paid media campaigns in a lead generation environment.
• Strong background in paid media across both ATL and BTL channels, including TV, OOH, Radio, Google Ads and Meta Ads.
• Experience working with a brand entering a new market or launching a new product, either in-house or in an agency.
• Analytical mindset with the ability to use data to inform decisions and drive performance.
• Experience optimising for lead quality and ROI rather than volume alone.
• Comfortable managing multiple priorities at once.
• Experience with in a paid media agency is desirable but not essential.
• Confident communicator who can work collaboratively across marketing and sales teams.

• Thrive in the moment.
• Competitive mindset – to grow our community.
• A strong team player.
• Excellent communication skills.

The Geely story began in 1986 with a simple but powerful idea. When founder, Eric Li, chose the name Geely, meaning “lucky”, it was about much more than just good fortune. His ambition was to build something that would move people forward with confidence and optimism. Today, that same spirit drives everything Geely does.