Paid Media Specialist

Paid Media Specialist

Join to apply for the Paid Media Specialist role at Geely Auto UK. We are looking for a Paid Media Specialist who operates at the forefront of the industry and stays ahead of the fast-moving world of paid media. This newly created role will manage and influence the delivery of the paid media strategy for a new automotive brand, building campaigns from the ground up and making a direct impact on brand awareness, lead generation and sales.

• Plan, build and execute end-to-end paid media campaigns across OOH, TV, Radio, Google Ads, Meta and other relevant platforms.
• Ensure creative is delivered and trafficked to paid media agency to align with media plan.
• Set up new accounts, conversion tracking and reporting dashboards with our paid media agency.
• Develop a lead generation strategy focused on driving quality traffic and maximising conversion rates.
• Monitor, analyse and optimise campaigns on an ongoing basis to improve CPL, CPA and overall ROI.
• Work closely with sales teams to understand lead quality and adjust targeting and messaging accordingly.
• Align paid and organic social strategies and share insights across channels.
• Manage budgets effectively to ensure spend aligns with business goals and that budget is reconciled versus spend.
• Stay up to date with platform changes, best practices and emerging paid media trends, particularly within automotive and financial services.

• Proven experience managing paid media campaigns in a lead generation environment.
• Strong background in paid media across both ATL and BTL channels, including TV, OOH, Radio, Google Ads and Meta Ads.
• Experience working with a brand entering a new market or launching a new product, either in-house or in an agency.
• Analytical mindset with the ability to use data to inform decisions and drive performance.
• Experience optimising for lead quality and ROI rather than volume alone.
• Comfortable managing multiple priorities at once.
• Experience with in a paid media agency is desirable but not essential.
• Confident communicator who can work collaboratively across marketing and sales teams.

• Thrives in the moment.
• Competitive mindset to grow our community.
• A strong team player.
• Excellent communication skills.

• Geely ECOS scheme
• x6 Life assurance
• Enhanced Maternity and Paternity Pay
• Medicash
• Bike2work scheme
• Salary Extras

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential.