ECommerce Paid Media Lead

Central Employment Marketing & Digital are working with in partnership with a scaling eCommerce Retailer based in County Durham, as they build out there in-house Performance Marketing team and overall offering. They need a data and commercially focused Paid Media Manager (standalone role), to control there Paid Media activity, from campaign development, analysis through to overall performance, specifically Google Ads, Microsoft Ads and Shopping.

If you have exposure to Marketplace performance, even better. You'll bring proven experience managing large-scale performance campaigns, developing data-led testing roadmaps, optimising performance creatives, and using analytics to inform decision-making. This is a hands-on role for someone highly experienced who can make an immediate impact.

Key Responsibilities:

- Plan, manage, and optimise paid media campaigns across PPC and Paid Social channels. Collaborate with internal teams to deliver data-driven campaigns focused on acquisition, engagement, and retention. Conduct keyword research, A/B testing, and audience targeting to improve ad relevance and conversion performance. Manage and optimise media budgets to maximise ROI, adjusting spend in line with performance and market trends. Track, analyse, and report on key performance metrics (CTR, CPA, ROAS, CAC, conversions) to guide optimisation.

Work closely with creative teams to develop ads, landing pages, and messaging aligned with brand goals and standards. Partner with data and analytics teams to build and maintain dashboards and performance reports. Analyse consumer behaviour, campaign results, and product performance to generate actionable insights. Collaborate with wider marketing, digital, and data teams on deeper analysis of LTV, churn, and retention to inform strategy.

Test new formats, messaging, and audiences while maintaining brand integrity. Requirements:

- Hands-on experience with Google Ads is essential Experience using Microsoft Ads, Meta, and Tik Tok, as well as third-party marketplaces (e.g. Amazon, B&Q, eBay) is highly desirable. 5 years' experience managing paid media campaigns across major digital platforms, ideally within FMCG, retail e-commerce or managed Paid Media campaigns agency side Proven experience with A/B testing, bid management, and performance optimisation fortable working independently and managing multiple campaigns and priorities.

Demonstrated ability to scale campaigns and deliver measurable ROI. Strong understanding of conversion funnels, attribution, and customer segmentation.