Product Director

The Product Director – RX Web (Pharmacy) is a pivotal and high-impact role within the business. Acting as the central hub between customers, technology, commercial teams, marketing, and leadership, the Product Director will own and lead the product strategy and roadmap for RX Web.

RX Web is a market-leading, web-based pharmacy system serving the UK community pharmacy sector. It plays a critical role in supporting dispensing workflows, operational efficiency, regulatory compliance, and commercial performance for pharmacies across the UK.

This role is responsible for translating market insight, customer needs, regulatory requirements, and commercial objectives into a clear, well-documented, and executable product roadmap. It requires a strong product leader with deep UK pharmacy domain expertise, commercial awareness, and the confidence to drive decisions, challenge assumptions, and lead cross-functional alignment.

The Product Director will have end-to-end ownership of:

RX Web

A leading web-based pharmacy management system serving UK community pharmacies, supporting dispensing, workflows, compliance, integrations, and commercial operations.

While the initial focus is on RX Web, the role may expand over time to include additional pharmacy-related products or services as the portfolio evolves.

Internal:

Technology leadership, engineering teams, commercial & sales teams, marketing, customer support, and senior leadership.

External:

Community pharmacy customers, pharmacy groups, industry bodies, partners, vendors, and other stakeholders across the UK pharmacy ecosystem.

Own the Product Strategy & Roadmap

Own, shape, and lead the RX Web product roadmap, ensuring it reflects market needs, regulatory requirements, and business objectives.

Success is when → The roadmap is clear, commercially grounded, agreed with leadership, and well understood across the organisation.

Maintain a strong, up-to-date understanding of the UK pharmacy sector, including funding models, operational pressures, regulatory obligations, and competitive dynamics.

Success is when → Product decisions clearly reflect real market needs and position RX Web strongly against competitors.

Product Scoping & Definition (Hands-On)

Create and own clear written scope, feature definitions, and requirement documentation that sit between strategy and delivery. These documents act as the alignment layer between product, technology, commercial, and marketing teams.

Success is when →

• Engineering teams have unambiguous input to create their own detailed technical designs
• Commercial and marketing teams clearly understand what is being built, why, and how it should be positioned
• There is a single, trusted source of product truth with minimal re-interpretation or rework

Partnership with Technology

Work closely with technology leads to ensure priorities, context, and requirements are well understood and deliverable.

Success is when → Engineering teams have clarity, momentum, and minimal avoidable rework.

Commercial Alignment & Growth Enablement

Work closely with sales and commercial teams to ensure the product supports growth, retention, pricing strategy, and competitive differentiation.

Success is when → Sales teams are confident selling RX Web and the product is clearly positioned as a market leader.

Marketing Enablement

Partner with marketing to support go-to-market activity, product launches, messaging, and competitive positioning.

Success is when → Marketing outputs accurately reflect product capability and resonate with the pharmacy market.

Stakeholder Leadership & Communication

Lead regular roadmap and product updates, clearly communicating priorities, trade-offs, risks, and decisions.

Success is when → Stakeholders are aligned, informed, and confident in product direction.

Regulatory & Industry Awareness

Ensure product direction reflects UK pharmacy regulation, NHS policy, and industry standards.

Success is when → RX Web remains compliant, credible, and future-ready.

Customer Advocacy

Act as a strong voice of the customer, balancing listening with leadership to deliver meaningful, high-impact improvements.

Success is when → Custome…