Digital Marketing Lead

IMSERV is one of the UKs leading data collection and energy metering experts, delivering award winning services to more customers in more places, meeting industry targets and becoming a benchmark for excellence. We offer a range of specialist metering technology for electricity, gas, and water along with highly accurate energy data collection services. All this is wrapped up with an easy-to-view online data management analysis and reporting software.

PURPOSE OF THE ROLE:

The Digital Marketing Lead is positioned within the Commercial function and reports directly to the Head of Marketing. The purpose of this role is to drive and oversee the organisations digital marketing strategy and execution.

MAIN RESPONSIBILITIES:

• Plan, execute, and monitor digital marketing campaigns across web, social media, and other digital platforms, using analytics to track performance and optimise results.
• Drive the digital strategy to increase engagement with social media and the company website, ensuring alignment with commercial objectives.
• Manage CRM systems and website content, keeping them current and aligned with commercial goals.
• Work closely with the commercial team, sales channels, and external agencies to develop and execute integrated marketing initiatives.
• Stay up to date with industry trends and best practices, incorporating them into the digital strategy to ...