Braze CRM Specialist Consumer Product Launch

Overview

We’re a B2B/B2C marketing agency supporting a major global semiconductor company that’s launching a new consumer sub‑brand and its first product (a digital stethoscope) in the US. They already use Braze and we’re looking for a specialist who can help us design, configure, and manage their lifecycle programs. You’ll partner with our strategy team to translate go‑to‑market plans into Braze journeys, then own day‑to‑day execution.

• Discovery & Audit
• Review the client’s existing Braze instance, data model, and current campaigns.
• Document key events, attributes, and integrations relevant to D2C and Amazon sales.
• Identify gaps and opportunities in their current lifecycle setup.
• Strategy & Architecture
• Collaborate with our team to translate customer journeys into Braze‑ready flows.
• Define segments (e.g., med students vs. broader consumer/gift buyers) and map triggers/conditions for each.
• Recommend data and event requirements to support the journeys.
• Build & Configuration
• Configure and launch core flows in Braze, including at minimum:
• Welcome/onboarding
• Cart abandonment
• Post purchase / product education
• Re engagement / winback
• Clone/variant flows by segment where needed.
• Set up templates, content blocks, and naming/taxonomy conventions that are easy to maintain.
• Testing, Reporting & Optimization
• Implement QA and testing processes across emails, triggers, and events.
• Set up reporting inside Braze for key KPIs (deliverability, engagement, conversion by flow/segment).
• Propose and run ongoing A/B tests (subject lines, content, cadence, audience logic).
• Collaboration
• Join working sessions (US hours) with our team and the client’s marketing lead.
• Clearly document setup, assumptions, and handoff materials so others can maintain what you build.

• Ability to work overlapping with US Eastern time for key meetings.
• Clear communicator who can document your work and collaborate with both technical and non‑technical stakeholders.

• Familiarity with coordinating CRM across D2C website + Amazon storefront.
• Prior work partnering with agencies on multi‑channel launches.

Start:
March 2026 (target), subject to final client approval.

Initial phase:
Project-based setup (audit, strategy, build and launch of initial flows).

Potential extension:
Ongoing monthly optimization and management based on performance and client needs.

• Please include relevant Braze examples/case studies in your proposal (screenshots, anonymized descriptions, or portfolio links).