Director of Sales Marketing

Position Overview

We’re looking for a forward-thinking leader to define and execute our marketing and channel sales strategy across digital and traditional platforms. The ideal candidate will combine creative marketing vision with relationship-driven sales acumen — inspiring our partners, driving brand awareness, and ensuring Earthworks’ voice resonates with creators, engineers, and distributors alike.

• Develop and execute integrated marketing campaigns that elevate brand visibility and demand, with strong emphasis on short-form digital content (Tik Tok, Instagram Reels, You Tube Shorts).
• Direct the creation of multimedia assets, including videos, social media posts, product stories, and landing pages aligned with our product launches and technology innovations.
• Oversee SEO, SEM, social engagement, and email marketing to drive consistent and measurable results.
• Collaborate with product development to ensure messaging aligns with brand and innovation goals.
• Ensure brand messaging, tone, and visual identity remain consistent across all channels and partner materials.

• Build and maintain strong relationships with key channel partners (e.g., Sweetwater, B&H Photo, international distributors) to ensure alignment of brand and sales strategies.
• Work closely with reseller marketing teams to support co-branded initiatives, promotional campaigns, and product education.
• Identify and pursue new channel opportunities and strengthen relationships with influencers, artists, and taste makers who can help amplify our products.
• Provide partners with creative assets, data insights, and marketing tools that enhance their ability to sell and promote Earthworks products.
• Represent Earthworks at key trade shows and industry events to strengthen relationships and expand brand presence.

• Develop and implement effective sales strategies through channel partners to achieve company sales goals and expand market presence.
• Coordinate with partners to ensure sell-through performance, availability, and proper representation of our products.
• Monitor sales trends, market conditions, and competitive activity to adjust tactics and strategies proactively.
• Develop and manage the marketing and sales budget to ensure efficient use of resources and maximize ROI across campaigns and channel initiatives.
• Lead and inspire a small team of marketing and sales professionals to execute at a high level.
• Set performance goals, provide mentorship and guidance, and foster a culture of creativity and accountability.
• Foster a collaborative and high-performing team culture.

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, channel management, or sales in a relevant industry.
• Proven success building brand awareness and driving sales through digital channels and partner relationships.
• Deep understanding of digital marketing tools, analytics, and social media platforms.
• Excellent communication, leadership, and relationship-building skills.
• Passion for audio technology and the creative industries.

• Competitive salary with performance-based bonuses.
• Opportunities for professional growth and creative input.
• A collaborative and innovative culture where your ideas matter and help shape the brand.

We value diverse perspectives and encourage candidates from all backgrounds to apply — even if you don’t meet every qualification. Earthworks Audio is committed to fostering an inclusive, innovative, and rewarding workplace.