Principal Product Marketing Manager

Overview

TA Instruments, a division of Waters Corporation, is seeking an experienced and strategic Principal Product Marketing Manager to lead the development, execution, and optimization of marketing strategies that drive product success across diverse industries. As a global leader in materials characterization and services, TA Instruments serves markets including Advanced Materials, Batteries, Life Sciences, and Electronics, empowering groundbreaking innovations with our cutting-edge technologies.

In this role, you will drive product launches, craft compelling messaging and positioning, and develop multi-channel marketing campaigns that enhance product adoption and customer satisfaction. You will collaborate with a talented team of product managers, segment marketers, digital strategists, scientific experts, and regional teams to deliver exceptional results. Reporting to the Senior Director of Global Digital Marketing, this role requires both strategic vision and tactical execution.

• Go-to-Market Strategy and Execution: Develop and execute go-to-market (GTM) strategies for product launches, aligning with cross-functional teams to ensure timely and impactful delivery. Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations. Act as a key liaison between internal teams and external marketing partners, fostering collaboration to execute strategic initiatives effectively.
• Customer Insights and Messaging: Create compelling, differentiated, customer-focused messaging and positioning tailored to target markets and audiences. Define and refine customer personas, journey maps, and segmentation strategies to guide targeted marketing efforts. Engage with customers, key opinion leaders (KOLs), and internal stakeholders to gather insights, validate messaging, and enhance/refine market positioning.
• Campaigns and Lead Generation: Design and implement multi-channel marketing campaigns to drive brand awareness, customer engagement, and lead generation. Drive customer onboarding and adoption through targeted marketing efforts, ensuring seamless integration and satisfaction. Monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve ROI.
• Collaboration and Sales Enablement: Collaborate with Product Management, R&D, Segment Marketing, and Applications teams to align marketing initiatives with product features and market demands. Conduct competitive analysis to evaluate marketing strategies, identify growth opportunities, inform product positioning, and shape marketing plans. Partner with Product Management to develop and deliver sales enablement tools, including presentations, case studies, and sales playbooks, to support customer acquisition and retention.

• Bachelor’s degree in marketing, business, life sciences or a related field; MBA preferred.
• 8+ years of experience in product marketing, marketing, or related field.
• Proven track record of leading successful product launches and driving market adoption in highly technical industries.
• Advanced knowledge and expertise in crafting GTM strategies, value propositions, and customer-centric messaging.
• Strong analytical skills, with experience leveraging data to guide decisions and measure marketing performance.
• Exceptional communication and presentation skills, with experience engaging technical and executive audiences.
• Demonstrated ability to work effectively across regions, cultures, and cross-functional teams.

• Experience in materials characterization technologies or services, including thermal analysis or rheology.
• Knowledge of advanced materials, battery, life sciences, or electronics segments.

• Domestic and international travel up to 30%.

Waters Corporation (NYSE:

WAT) is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years. Our Company helps ensure the efficacy of medicines, the safety of food…