Marketing Automation Specialist

Join Waters’
Customer Platform team and play a key role in enabling impactful marketing campaigns and customer engagement. This position focuses on supporting global marketing initiatives through Marketo and enabling its connections to Salesforce and other digital marketing tools.

You will work in close partnership with our Marketing Operations team to design and deliver scalable automation solutions that enable seamless campaign execution, reliable data flow, and meaningful performance insights. Your expertise will play a key role in advancing our demand generation and customer lifecycle initiatives by optimizing marketing automation processes, developing integrations, and championing best‑practice standards across the organization.

• Partner with the Marketing Operations team to ensure email campaigns, nurture programs, and lead scoring models run smoothly. Identify, track and implement new ideas to improve workflow and platform efficiency.
• Responsible for the daily technical operations of Marketo, proactively monitoring system health and swiftly resolving any issues.
• Provide technical support for email and digital campaigns in Marketo and connected platforms.
• Offer strategic guidance and enforce best practices in marketing automation.
• Design and maintain governance frameworks to ensure operational scalability and regulatory compliance.
• Lead integration efforts across Marketo and related systems (e.g., Adobe Experience Cloud, Salesforce, social and event platforms and other lead capture applications).
• Champion interoperability across the Martech stack and enable dynamic, personalized campaigns that drive measurable impact.

• Collaborate with the Marketing Product Owner and Marketing Business Architect to evolve Marketo’s capabilities aligned with strategic goals.
• Serve as a liaison between technical, operational, and marketing teams to ensure seamless execution.
• Prioritize the backlog, aligned with the Product Owner, ensuring the most valuable features and enhancements are delivered based on business roadmap and key priorities.
• Actively participate in agile ceremonies including daily scrums, backlog refinement, and sprint planning.

This is a Hybrid role based out of Milford, MA 3 days a week (Tuesday through Thursday)

• Minimum 4+ years of hands-on experience with Marketo (Expert certification required) with prior experience administrating a Marketo instance.
• Strong understanding of marketing automation
  , lead lifecycle management, and campaign operations.
• Strong QA and troubleshooting skills
• Analytical proficiency as demonstrated by experience with web analytic tools to measure, analyze and report on key performance indicators (KPIs) and RO
• Experience with Adobe Experience Cloud applications (Analytics, AEM, CJA, etc),
  Salesforce (SFDC), and other martech applications (e.g., Claravine, AEP, Captello, CVENT, etc)
• Familiarity with data privacy regulations and governance practices (GDPR, CANSPAM, etc)
• Excellent communication and stakeholder management skills and the ability to work in a matrixed organization
• Familiarity with Agile process management tools such as JIRA required
• Ability to think strategically and execute tactically in a fast-paced environment.
• Bachelor’s degree in marketing, communications, computer science or other related fields required