Marketing & Membership Growth Manager

Overview

The Healing Group Institute is seeking a Marketing & Membership Growth Manager who wants to do meaningful work inside a values-driven organization. This role is responsible for executing marketing strategy with excellence and precision in order to grow our professional membership community.

The Healing Group was founded in 2009 to address mental health areas often overlooked in graduate training — sexuality, reproductive health, trauma, and relationships. Female-founded and led, our organization operates from four core values:
Passion in Action, Integrity, Ecosystem Mindset, and Safety. These values shape not only our clinical work, but how we collaborate as a team.

After 16 years of growth, we launched The Healing Group Institute to meet a growing demand from professionals nationwide who want training that builds not only competence, but confidence and community.

We are not simply hiring someone to “do marketing.” We are inviting someone to join a collaborative culture where ownership, proactive communication, and shared purpose matter.

Continuing Education. Community. Confidence.

Our differentiation is not just CE credits. We are an online professional learning community where we believe confidence and competence are developed in community not isolation. It’s the belonging and professional identity our members experience. Your job is to communicate that value clearly and consistently in ways that convert attention into membership.

The Healing Group Institute (THGI)

Part-Time | Remote | W2

The Healing Group Institute is seeking a Marketing & Membership Growth Manager who wants to do meaningful work inside a values-driven organization. This role is responsible for executing marketing strategy with excellence and precision in order to grow our professional membership community.

The Healing Group was founded in 2009 to address mental health areas often overlooked in graduate training — sexuality, reproductive health, trauma, and relationships. Female-founded and led, our organization operates from four core values:
Passion in Action, Integrity, Ecosystem Mindset, and Safety. These values shape not only our clinical work, but how we collaborate as a team.

After 16 years of growth, we launched The Healing Group Institute to meet a growing demand from professionals nationwide who want training that builds not only competence, but confidence and community.

We are not simply hiring someone to “do marketing.” We are inviting someone to join a collaborative culture where ownership, proactive communication, and shared purpose matter.

Continuing Education. Community. Confidence.

Our differentiation is not just CE credits. We are an online professional learning community where we believe confidence and competence are developed in community not isolation. It’s the belonging and professional identity our members experience. Your job is to communicate that value clearly and consistently in ways that convert attention into membership.

• Membership-Focused Marketing Execution
  • Implement marketing campaigns designed to grow membership enrollment.
  • Execute content aligned with THGI developed strategy and messaging.
  • Ensure all communications consistently reinforce our three pillars.
• Social Media Management
  • Develop and maintain a monthly content calendar aligned with membership growth goals.
  • Create high-quality reels, carousels, and thought leadership posts.
  • Repurpose educational content into engaging social media.
  • Manage scheduling and posting.
  • Professionally engage with comments and community interactions.
• Email Marketing & Funnels
  • Write and schedule strategic emails in Mailchimp.
  • Support launch sequences and nurture campaigns.
  • Optimize calls-to-action tied to membership enrollment.
  • Support segmentation and list growth efforts.
• Metrics & Reporting
  • Track KPIs tied to membership growth (conversion rates, email CTR, engagement-to-enrollment ratios).
  • Provide monthly reporting with clear insights.
  • Identify opportunities to improve performance based on data.
• What Success Looks Like
  • Increased membership enrollment.
  • Improved email open and click-through rates.
  • Growth in qualified leads.
  • Stronger engagement from…