Automotive Dealership Sales Trainer OEM

Position: Automotive Dealership Sales Trainer for OEM
Reports to: Sales Director

Remuneration: Market Related dependent on skill set, knowledge, and experience + Comprehensive benefits package + Opportunity for professional development and growth within the company

Purpose Of The Job:

Our client is seeking a passionate and exceptionally skilled Dealer Sales Trainer to join their team. The Dealer Sales Trainer will be responsible for designing, implementing, and continuously improving comprehensive training programs aimed at deepening the understanding of the product line among their dealer network, ensuring they are proficient in utilizing their proprietary training systems to enhance sales efficiency and customer satisfaction.

The role encompasses not only introductory training for new dealers but also ongoing education and support to ensure that existing partners maintain a keen insight into products and best sales practices.

Key Responsibilities:
Training Program Design and Implementation: Develop and execute detailed product training plans to ensure the seamless introduction of new company products and services. Training will cover product features, operation guidelines, and sales techniques, all aimed at enhancing the comprehensive capabilities of the sales team and dealer

Knowledge and Skills Training: Provide in-depth automotive product knowledge and sales skill instruction to reinforce the professional competence of the sales team, ensuring they can confidently introduce products to customers and apply effective sales strategies

Training Materials Development: Create high-quality training materials, such as product manuals, presentations, and operation guides, ensuring accuracy and timeliness to support the continuous learning and growth of the dealer network

Training Effectiveness evaluate and Optimization: Regularly evaluate the effectiveness of training programs, collecting and analysing feedback, and adjusting training strategies as necessary to continuously improve training quality and ensure the achievement of training objectives

Ongoing Support and Certification: Provide ongoing training support to dealer staff, including updates on terminal system usage and product knowledge. Develop and maintain certification programs to ensure all employees meet uniform professional standards and maintain high levels of service quality

Feedback Mechanism: Establish an effective feedback mechanism, regularly collecting feedback from dealers and the sales team to optimize training content and methods, enhancing the relevance and effectiveness of the training

Key Competencies:

• Strong technical aptitude and ability to quickly learn new systems
• Excellent interpersonal skills and ability to build relationships with dealership staff
• Adaptability to different learning styles and dealership environments
• Attention to detail and commitment to maintaining high training standards
• Problem-solving skills to address technical issues during training sessions

Requirements / Qualifications:

• Bachelor’s degree in education, Information Technology, Business, or a related field
• Minimum of 3 years of experience in a training or instructional role, preferably in the automotive industry
• Strong understanding of dealership operations and automotive retail processes
• Excellent communication and presentation skills, with the ability to explain technical concepts clearly
• Proficiency in creating engaging training materials and using various training methodologies, very important
• Experience with Learning Management Systems (LMS) and e-learning tools
• Valid driver's license and willingness to travel frequently to dealerships across South Africa
• Motor Industry experience ESSENTIAL!!

Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application, kindly consider your application as unsuccessful.
Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements, Select Motor Recruitment reserves the right not to respond to your application.


Applications should be submitted no later than Friday 24 October 2025.