Head of Brand & Marketing

Overview

Closing date: 28 January 2026

Purpose

The Head of Brand & Marketing is accountable for positioning the Group as the trusted leader in compliance, safety, quality assurance, and risk management solutions. This role will own the 24-month brand consolidation roadmap (uniting Safety Cloud, Assure Cloud, and affiliated entities into a coherent, high-equity brand), drive demand generation across priority industries, and build market credibility through thought leadership, education, and measurable commercial impact.

You will be the Group’s brand custodian, responsible for a modern, data-driven marketing engine that delivers pipeline, revenue contribution, and long-term brand value—while ensuring our technical and regulatory messaging is accurate, responsible, and easy to understand.

• Brand Leadership & Consolidation:
  Lead the 2-year brand consolidation roadmap discovery, architecture, naming, identity, tone of voice, migration, governance, change management across all entities. Define and own brand architecture (masterbrand vs. endorsed/sub-brands) aligned to our portfolio and market strategy. Serve as final brand custodian—guardrails for visual identity, messaging, and experience across all touchpoints (web, social, collateral, proposals, signage, labs/events). Roll out employee brand advocacy and internal communications to embed the brand.
• Marketing Strategy & Planning:
  Develop the Group Marketing Strategy in partnership with business unit leaders; translate into annual/quarterly integrated plans with clear commercial targets. Prioritize industry verticals (e.g., manufacturing, mining, healthcare, food & beverage, logistics, pharma) and align resources to highest-value opportunities. Build and manage the marketing budget, agency roster, and vendor ecosystem.
• Demand Generation, Digital & Social Media:
  Own the digital ecosystem (website(s), SEO/SEM, marketing automation, CRM integrations, social channels) and always-on performance marketing. Implement full-funnel demand programs (inbound, ABM, paid social/search, retargeting, conversion rate optimization). Establish campaign factories with standardized briefs, SLAs, and experimentation (A/B testing, landing pages, nurture cadences). Define and measure KPIs: MQL/SQL volumes, pipeline contribution, CAC, ROAS, ROMI, channel attribution.
• Thought Leadership, Content & PR:
  Develop a content strategy that translates complex regulatory and technical topics (EHS, ISO standards, HACCP, quality systems, audit/inspection, risk management) into compelling narratives—white papers, webinars, case studies, benchmark reports, playbooks. Drive PR and media to build credibility; cultivate relationships with industry media and analysts; manage issues/risk communications with Legal/Compliance. Ensure all content is accurate, responsible, and non-promissory, reflecting regulatory and client realities.
• Product & Industry Marketing:
  Partner with product/service leaders to define value propositions, competitive positioning, and pricing/packaging narratives for software, services, and managed solutions. Enable market entry for new offerings and countries/regions with clear go-to-market frameworks and launch plans. Produce sales enablement materials: solution briefs, vertical one-pagers, ROI tools, playbooks, pitch decks, proposal templates.
• Sales & Customer Success Enablement:
  Align with Sales on ICP, personas, qualification criteria, and lifecycle stages; build nurture and retention motions with Customer Success. Support key bids and strategic accounts with tailored content, references, and win/loss insights. Operationalize SLA handoffs from Marketing to SDR/BDR to Sales; co-own forecasted pipeline targets.
• Events, Partnerships & Community:
  Own a calendar of events, conferences, training, and webinars aligned to target industries and revenue goals. Develop partnership marketing with industry bodies, standards organizations, and complementary technology/service partners to extend reach and trust.
• Data, Analytics & Performance Management:
  Define marketing dashboards (funnel health, velocity, channel performance, brand health, share of voice, web and content…