Business Unit Director Region

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

Lead, coordinate and facilitate strategic development, tactical implementation and financial planning components of all Sales and Marketing related topics of the Brand Strategy and manage customer and other commercial activities including leading and coaching Sales Force to maximize brand sales and margin placing the patient at the center of any efforts and operating within Abb Vie business code of conduct, policies and all applicable laws and regulations.

• Effectively manage and execute all marketing and sales related (Eye Care – Dry Eye Disease portfolio) activities as per franchise Plan, such as development and implementation of commercial Brand strategy, tactical Brand activities execution and deliver sales performance to maximize or exceed brand sales targets.
• Liaise with relevant countries leads functions to integrate local insights into brand strategy planning, strategy execution and to facilitate the development and alignment of franchise vision and strategic objectives.
• Lead product launches, plan and roll out promotional activities, and coordinate the placement of POS materials and merchandising displays.
• Support product market expansion through innovative commercial programs. Develops view on Brand issues and competitive positioning, customer segments and their needs, and market development.
• Build and maintain strong relationships with key accounts (wholesalers, retail chains, non-traditional medicine vendors, optometry traders), understanding their business drivers and aligning solutions to their needs.
• Develop and execute innovative market expansion programs and digital marketing initiatives—including multi‑channel strategies, strategic partnerships (both traditional and non‑traditional), and targeted campaigns to drive franchise brand objectives and maximize reach. This includes designing and implementing digital marketing tactics and multi‑stakeholder collaborations tailored to support brand growth and engagement.
• Coordinate cross‑functional activities (with sales, supply chain, finance, regulatory) for seamless execution and brand alignment.
• Develop tailored engagement plans, negotiate commercial terms, and secure new product listings to ensure optimal market access and in‑store excellence.
• Support preparation of franchise financial planning (Financial Plan, Focus/Update, Long Range Plan).
• Professionally manage and build cross‑functional cooperation between key stakeholders. Ensure timely and qualitative market intelligence information for brand strategy/tactical communication from Brand Teams to In‑Field Teams to optimize brand strategy and its execution.
• Effectively Execute Distributor Governance Process. Ensuring engaging and managing sub‑distributors onboarding selection consistent with the Distributor Governance Framework, processes and compliance controls.

• Through a combination of data and real‑world insights, lead strategic discussions with the cross‑functional task force Team to identify opportunities for the brand.
• Lead the task force Team around a brand vision and objectives that are shared by all members.
• Ensure task force Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team (where applicable) and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
• Continuously encourage task force Team members’ collaboration and foster team spirit.
• Take accountability and responsibility for Task force Team activities and processes.

• Bachelor’s degree or…