Marketing Lead Job Midrand area,Gauteng South Africa,Healthcare

Job Description

A leading organisation is searching for a Marketing Lead to support one of their divisions strategically across marketing, digital, and new product initiatives.

Responsibilities:

Analyse market data and customer insights to develop targeted commercialisation strategies and campaigns

Collaborate with sales, channel marketing and key account teams to drive project success

Develop and execute brand strategies, promotional plans and launch tactics for OTC products

Manage digital and social media content alignment with the annual marketing plan

Track and report quarterly campaign performance and ROI

Manage above-the-line schedules including TV and radio placements

Oversee new product launch processes including artwork approvals, barcode and code applications

Create and manage POS material for product launches, ensuring approval, production and distribution

Maintain product item master updates and coordinate cross-functional brand responsibilities

Develop market forecasts and financial models for new business development prospects

Manage marketing budgets, purchase orders and digital payment processes

Ensure compliance with pharmaceutical legislation, good pharmacy practices and regulatory requirements

Requirements:

Tertiary qualification in Marketing, Business Administration, Biological Science, Paramedical or related field

2–3 years’ experience in pharmaceutical retail pharmacy sales and/or marketing

Strong understanding of the South African OTC market

Proficiency in Business Intelligence analytics and data-driven decision-making

Knowledge of pharmaceutical legislation, pharmacology and good pharmacy practices

Computer literacy including MS Office and pharmacy management software

Demonstrated experience managing commercialisation projects and achieving measurable outcomes

Strong project management, stakeholder engagement and communication skills

Financial acumen with experience in forecasting and budget tracking

Awareness and interest in Artificial Intelligence within marketing environments

EE Disclaimer:
All positions will be filled in accordance with the company's Employment Equity plan. We encourage people with disabilities to apply.

Application Unsuccessful Disclaimer:
If you do not receive feedback within two weeks of your application, please consider it unsuccessful. Keep an eye on our website and other career sites for future opportunities.


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