Sales Manager - FMCG

Sales Manager

Location:

Midrand, Johannesburg

Employment Type:

Full-Time

Working Hours:

Monday to Friday, 08:00 – 17:00

Salary:
Market-related (to be discussed with shortlisted candidates)

Role Overview

The Sales Manager will be responsible for leading, managing, and driving the performance of the sales team to achieve revenue growth and market expansion. This role focuses on sales strategy execution, team leadership, performance management, and strengthening key customer and distribution relationships within an FMCG / consumer goods environment.

The ideal candidate is a hands-on sales leader with strong commercial acumen, proven people management experience, and the ability to scale sales operations.

Key Responsibilities

Lead, manage, and motivate the sales team to achieve and exceed targets

Develop and implement sales strategies aligned to business objectives

Set sales targets, monitor performance, and drive accountability

Coach, mentor, and performance-manage Account Managers and sales staff

Identify new market opportunities, channels, and revenue streams

Manage key client, distributor, and strategic partner relationships

Track sales pipelines, forecasts, and reporting metrics

Work closely with operations, logistics, and marketing teams

Ensure consistent execution of promotions, campaigns, and product launches

Provide regular performance and market feedback to senior management

Minimum Requirements

5+ years’ experience in Sales, with at least 2 years in a Sales Management role

Proven experience in FMCG, beverages, or consumer goods environments

Strong leadership, coaching, and people management skills

Track record of achieving and exceeding sales targets

Excellent planning, analytical, and reporting skills

Valid driver’s licence and own reliable vehicle

Key Competencies & Skills

Strong leadership and decision-making ability

Strategic thinking with hands-on execution capability

Excellent communication and negotiation skills

Commercial awareness and problem-solving ability

Ability to perform in a fast-paced, target-driven environment

Proficient in MS Office and CRM systems

What Our Client Offers

Competitive, market-related remuneration

Leadership role within a growing FMCG-focused organisation

Opportunity to shape and scale a national sales team

Performance-driven, professional work environment