Sales Consultant

New Car Sales Consultant

Department: New Car Sales

Reports To: New Car Manager

Location: Midland Ford Lincoln – Midland, MI

Job Type: Full-Time

Midland Ford Lincoln is seeking a motivated, personable, and results-driven New Car Sales Consultant to join our growing team. In this role, you will be the face of our dealership, guiding customers through the purchase of award-winning Ford and Lincoln vehicles. You will be responsible for building relationships, demonstrating vehicle features, and ensuring every customer receives a world-class experience consistent with the Lincoln luxury standard and Ford’s reputation for reliability.

• Customer Engagement: Greet customers upon arrival, listen to their needs, and provide expert advice on the best vehicle to suit their lifestyle and budget.

• Product Knowledge: Maintain up-to-date knowledge of the entire Ford and Lincoln lineup, including trim levels, engine performance, safety features, and technology packages

• Vehicle Demonstration: Conduct professional walk-arounds and accompany customers on test drives to demonstrate vehicle capabilities and features.

• Sales Process: Guide customers through the purchase process with transparency and integrity, from initial consultation to price negotiation and financing paperwork.

• Vehicle Delivery: Ensure a seamless delivery process by ensuring the vehicle is detailed, gas tank is full, and the customer is comfortable with all technology and features before driving off the lot.

Midland Ford Lincoln is a staple of the Midland community, dedicated to providing exceptional service and a wide selection of quality vehicles. We pride ourselves on a low-pressure, high-integrity sales environment where our employees are treated like family.