Chief Marketing Officer; CMO

Overview

Miracle Workers Alliance (MWA) is a nonprofit devoted to improving mental health through community support and engagement. We create safe online inclusive spaces where individuals can thrive. Our current programs include Gamers for Wellness and Peer Support, providing mental health resources through online gaming, virtual events, and 1 on 1 support on Discord.

MWA is seeking a passionate and strategic Chief Marketing Officer (CMO) to lead our marketing, branding, and communications efforts. This volunteer executive role is ideal for a marketing professional eager to make a tangible impact in mental health advocacy while gaining hands-on leadership experience.

As CMO, you will develop and execute high-impact marketing strategies, strengthen donor and community engagement, and amplify our mission across digital platforms. You will work closely with leadership to drive awareness, build meaningful partnerships, and cultivate a strong brand presence.

Commitment 15-20 hours per week (remote)

Compensation Unpaid (with potential for a paid position as we grow)

This role is perfect for mission-driven marketers looking to expand their leadership portfolio while making a difference.

• Lead marketing campaigns that challenge mental health stigma across social media.
• Create compelling content, including lived-experience stories, infographics, and videos.
• Optimize SEO and blog strategy to reach those seeking mental health resources.
• Manage and analyze email newsletters (impact updates, educational series, calls to action).
• Develop and enforce consistent branding across all platforms.
• Recruit, onboard, and lead a volunteer marketing team.
• Foster a collaborative, inclusive culture among remote volunteers.
• Engage with mental health advocates, influencers, and experts.
• Assist in recruiting a Community Outreach/Influencer Relations Manager.
• Build partnerships with nonprofits, brands, and community organizations.
• Occasionally represent MWA in virtual events and media opportunities.
• Track key performance metrics and refine strategies based on data.
• Support fundraising efforts with donor-focused marketing materials.
• Ensure marketing materials follow mental health best practices.
• Uphold data privacy standards for email lists and donor information.
• Work closely with the CEO, executive team, and Events Director to align marketing with organizational goals and event initiatives.
• Provide monthly progress reports to the CEO.

• 3+ years of experience in digital marketing or communications (professional or volunteer).
• Proven track record of creating engaging social media content and managing teams.
• Understanding of mental health messaging best practices (or willingness to learn).
• Ability to use analytics tools to track performance and adjust strategies accordingly.
• Preferred experience in nonprofit marketing (fundraising, donor engagement).
• Familiarity with Canva, Google Sheets, and Asana (or similar tools).
• Entrepreneurial mindset – comfortable in a startup-like environment where you "build the plane while flying it."
• Strong leadership and collaborative spirit to motivate volunteer teams.
• Creative problem-solver who can work with limited resources and find innovative solutions.
• Preferred experience with grant writing or donor communications.

• Hands-on experience in nonprofit leadership and marketing
• Make a direct impact on mental wellness in the gaming and online communities
• Work with a passionate, supportive team
• Recognition in MWA’s community channels
• Written letter of recommendation from the CEO
• Gain skills and experience as an event coordinator
• Earn volunteer hours and build your portfolio

This is a unique opportunity to drive change in mental health advocacy
, grow as a leader, and shape the future of a growing nonprofit.

Miracle Workers Alliance (MWA) is a nonprofit organization dedicated to improving mental health through community support and engagement. We create safe online inclusive spaces where individuals are able to thrive. Our current programs, including Gamers for Wellness and Peer Support
, provide mental health resources through innovative and…