Social Media Specialist

Description

Title:

Social Media Specialist

Reports to:

Director of Marketing and Communications

Classification/FLSA Status:
Regular Full-time/Exempt

Location:

Dream Lab

Grade: 3

Salary Range: $45,000.00-$46,500.00/year

Position Summary:

The Social Media Specialist is responsible for developing, implementing, and executing the GSMISTS social media strategy to increase brand awareness, strengthen engagement, and drive growth. In alignment with our strategic initiatives the Social Media Specialist will conduct research, benchmark trends, and messaging while maintaining a unified brand voice across different social media channels to tell the story of what it means to be a Girl Scout in today’s world.

Essential Duties and Responsibilities:

Qualifications:

• Bachelor’s degree in marketing, Communications, Public Relations, or related field (or equivalent experience)
• 2+ years of professional experience in digital marketing and social media with a focus on Facebook, Instagram, You Tube, Linked In, etc.
• Strong understanding of social media metrics; ability to interpret the results and take action to increase the effectiveness of social media campaigns
• Must be able to work under time constraints with multiple projects
• Strong written and verbal communication skills including news releases, articles, and scripts
• Excellent interpersonal and relationship-building skills
• Public speaking experience
• Proficiency in Microsoft® applications and Experience with Adobe Creative Suite®
• Driving a council vehicle or a personal vehicle is required. Must successfully complete a motor vehicle history check, possess, and maintain a current, valid driver's license, and self-report any vehicle violations
• Photo/Editing Skills pertaining to Reels
• Ability to provide a portfolio that shows your talents and skills.

Requirements:

• Registration as a member of Girl Scouts of Michigan Shore to Shore.
• Willingness to authorize a background screening with the cost being absorbed by the council.
• Ability to work independently, in person, and with a flexible schedule including after school, evenings, and weekends.
• Participate in key annual events and meet quarterly with the supervisor to review and assess additional appearance and requests from other departments that pose as a priority to elevating GSMISTS.
• Ability to travel throughout the service area as the job requires.
• Capability to provide own transportation and maintain valid operator license.
• Must be able to occasionally lift or move a minimum of 25 pounds.

Council Expectations of Employee:

• Adheres to council policies and procedures
• Acts as a role model within and outside the council
• Performs duties as workload necessitates
• Behaves and communicates in a positive and respectful way
• Communicates regularly with supervisor about Department issues
• Demonstrates flexible and efficient time management and ability to prioritize workload
• Consistently reports to work on time prepared to perform duties of position
• Meets…