Marketing Community Manager

Are you passionate about building strong community relationships and bringing brands to life in the field?

We’re looking for a dynamic Marketing Community Manager with hands-on field/trade experience in the entertainment, food & beverage, hospitality, or marketing agency industries. If you thrive in fast-paced environments, love creating memorable consumer interactions, and excel at representing brands face-to-face, we want to meet you.

The Marketing Community Manager serves as the essential connection between Mitten Extracts and the budtender/loyalty community across Michigan. This role is responsible for leading the planning, budgeting, and execution of the Mitten Club (budtender education and engagement, events, community engagement), Grow Room (Event Series), in-store activations, and community-driven events.

In addition to live experiences, this role extends those conversations into the digital space — creating engaging online content, recaps, and social amplification that allow in-person activations to reach a broader audience. The Manager ensures that every touchpoint — in-store, event, or online — reflects Mitten’s premium brand standards and drives loyalty within the budtender and retail ecosystem.

This position plays a pivotal role in strengthening relationships with the budtender community, growing brand affinity, and reinforcing Mitten Extracts as Michigan’s leading cannabis brand.

• Create and manage Standard Operating Procedures (SOPs) for Mitten Club events, Grow Room (Event Series), and activations to ensure seamless execution.
• Lead the planning, coordination, and oversight of all Mitten Club educational events across the state, including budget tracking and reporting.
• Manage all Social Hours and hybrid events, ensuring alignment with brand strategy and community goals.
• Recruit, hire, and train brand ambassadors, ensuring field, event, and community teams operate to Mitten’s standards.

• Organize and lead budtender social hours, education sessions, awards programs, giveaways, and exclusive apparel or product initiatives to build brand loyalty and drive engagement.
• Develop and distribute marketing materials, digital assets, and resources for the Mitten Club, ensuring all assets meet brand guidelines.
• Monitor industry trends to proactively plan and adapt event and education initiatives.
• Oversee the execution of all budtender-facing initiatives, ensuring operational efficiency and cost control.
• Create and manage event budgets, ensuring cost-effectiveness and alignment with overall financial plans.

• Extend in-person events into digital conversations by creating event recaps, social media content, live streams, and behind-the-scenes coverage.
• Collaborate with the content manager to translate activations into online storytelling (posts, reels, Tik Toks, live Q&As).
• Foster an active online budtender and retail community through engagement campaigns, digital giveaways, and content series tied to Mitten Club and Grow Room events.
• Track and analyze digital performance tied to events to measure reach, engagement, and amplification of brand activation.

• Partner with the product development team to remain up-to-date on upcoming product launches.
• Lead educational initiatives to ensure that bud tenders and retail staff are knowledgeable and equipped to represent Mitten Extracts.
• Develop and manage state‑specific budtender VIP programs.
• Recruit and cultivate dedicated brand advocates within dispensaries to strengthen Mitten’s offline and online community presence.

• Contribute to the creation and refinement of SOPs for events and operations, ensuring consistency and efficiency.
• Maintain accurate reporting for Mitten Club and Grow Room events, tracking performance, insights, and learnings.

• Create and manage surveys for budtender programs to gather insights, measure campaign performance, and identify opportunities for improvement.

• Collaborate with internal marketing and product teams to align event…