Chief Sales & Business Development Officer

Overview

The Chief Sales & Business Development Officer (CSBDO) is a mission critical leader in our entrepreneurial enterprise responsible for driving and overseeing all aspects of an organization’s revenue-generating strategies, ensuring alignment with business objectives and growth goals. Their primary focus is on managing the development and execution of strategies to increase revenue streams, optimize sales performance, and improve customer acquisition. This position reports to the CEO and works with the Chief Operating Officer.

Success requires a leader who understands market dynamics, customer needs, internal capabilities and culture. They are the thought leader for sales and marketing efforts, driving growth through strategic partnerships, lead generation, and customer relationship management. This role collaborates with teams across departments including Wholesale, Marketing, Production, Finance and HR. This role aligns revenue strategies with organizational goals, leveraging data-driven insights to maximize revenue potential while focusing on customer success and long-term profitability.

Experience in a startup or seriously entrepreneurial business enterprise fits our vision for this role. The ideal candidate will thrive in a hybrid executive role with a strategic marketing mindset, a revenue-focused sales focus, a data-driven cross-functional approach, and strong financial acumen.

• Leadership:
  Managing, mentoring, and motivating Director level sales and marketing professionals as a collaborative team to achieve sales targets, marketing objectives and exceptional customer service.
• Sales strategy:
  Develop and implement sales strategies to drive business growth, increase market share, and meet/exceed sales targets.
• Develop strategies to improve customer acquisition, retention, and lifetime value with feedback loops to gather customer insights and inform revenue strategies.
• Align sales, marketing, and customer success teams to ensure consistent messaging and goals.
• Collaborate with senior leadership to identify new revenue opportunities and markets, fostering partnerships and alliances that enhance revenue streams.
• Work with the Director of Sales to set goals with distributors designed to achieve monthly, quarterly and annual targets; monitor progress with the Sales Director and distributors’ sales force weekly to ensure goals are achieved.
• Join the Director of Sales in monthly review meetings with distributors to identify opportunities and review key marketing programs.
• Use data analytics to monitor revenue performance and adjust strategies, including monitoring customer satisfaction and loyalty metrics to identify growth opportunities.
• Marketing strategy:
  Collaborate with creative and marketing leaders to develop campaigns, collateral, media and all promotional activities to support the sales strategy and our brand.
• Leadership Team performance:
  Set performance goals, monitor team performance, and provide ongoing feedback and coaching to ensure team leader success.
• Training and development:
  Identify training needs and provide guidance to enhance the skills and knowledge of team leaders.
• Sales forecasting:
  Collaborate with the sales and production leaders to forecast sales, analyze data, and make informed decisions to optimize sales performance.
• Relationship management:
  Cultivate and maintain strong relationships with key customers, partners, and stakeholders to drive customer satisfaction and loyalty.
• Budget management:
  Develop, monitor and manage the sales and marketing budgets, ensuring efficient allocation of resources and cost-effective strategies to achieve net operating profit goals.
• Reporting and analysis:
  Prepare and share regular reports on sales activities, market trends, and performance metrics to evaluate results and identify areas for improvement.
• Cross-functional collaboration:
  
  Collaborate with other departments to align sales efforts with overall business objectives.
• Stay updated:
  Keep abreast of industry trends, market conditions, and competitors to identify opportunities and stay ahead of the curve.

• Annual and quarterly revenue/margin goals…