Chief Sales & Business Development Officer - Iron Fish Distillery

Overview

Chief Sales & Business Development Officer (CSBDO) is a mission critical leader in our entrepreneurial enterprise responsible for driving and overseeing all aspects of an organization’s revenue-generating strategies, ensuring alignment with business objectives and growth goals. Their primary focus is on managing the development and execution of strategies to increase revenue streams, optimize sales performance, and improve customer acquisition. This position reports to the CEO and works hand in hand with our Chief Operating Officer.

Success of this newly created CSBDO role requires a leader who excels at understanding market dynamics, customer needs, our internal capabilities and culture. They are the thought leader for sales and marketing efforts, driving growth through strategic partnerships, lead generation, and customer relationship management. Collaborating with teams across departments including:

• Retail Sales
• Wholesale
• Marketing
• Production
• Finance and HR

This role is essential to aligning revenue strategies with our organizational goals. Crucial skills of being a data-driven leader who uses performance metrics and insights to adjust strategies and maximize revenue potential, while also focusing on customer success and long-term profitability are a “must have” along with exceptional relationship skills. Experience in a start up business and/or seriously entrepreneurial business enterprise best fits with our vision for this role.

The ideal candidate will thrive in this hybrid executive role with the strategic mindset of a marketer, the revenue focus of a sales leader, a data-driven, cross-functional approach, and strong financial acumen.

• Leadership:
  Managing, mentoring, and motivating Director level sales and marketing professionals as a collaborative team to achieve sales targets; marketing objectives and deliver exceptional customer service.
• Sales strategy:
  Develop and implement sales strategies to drive business growth, increase market share, and meet/exceed sales targets.
• Develop strategies to improve customer acquisition, retention, and lifetime value coupled with implementation of feedback loops to gather customer insights and inform revenue strategies.
• Align sales, marketing, and customer success teams to ensure consistent messaging and goals.
• Collaborate with senior leadership to identify new revenue opportunities and markets fostering partnerships and alliances that enhance revenue streams.
• Work with our Director of Sales to set goals with distributors designed to achieve monthly, quarterly and annual targets. Work with the Sales Director and our distributors’ sales force weekly to monitor progress and ensure goals are achieved.
• Join our Director of Sales in monthly review meetings with Distributors to identify areas of opportunities and review key marketing programs.
• Use data analytics to monitor revenue performance and adjust strategies accordingly including monitoring customer satisfaction and loyalty metrics to identify growth opportunities.
• Marketing strategy:
  Collaborate with creative and marketing leaders to develop campaigns, collateral, media and “all things promotional” to support the sales strategy and our brand.
• Leadership Team performance:
  Set performance goals, monitor team performance, and provide ongoing feedback and coaching to ensure team leader success.
• Training and development:
  Identify training needs and provide guidance and support to enhance the skills and knowledge of team leaders.
• Sales forecasting:
  Collaborate with the sales and production leaders to forecast sales, analyze data, and make informed decisions to optimize sales performance.
• Relationship management:
  Cultivate and maintain strong relationships with key customers, partners, and stakeholders to drive customer satisfaction and loyalty.
• Budget management:
  Develop, monitor and manage the sales and marketing budgets, ensuring efficient allocation of resources, cost-effective strategies and adjustments are made to achieve Net Operating Profit goals.
• Reporting and analysis:
  Prepare and share regular reports on sales activities, market trends, and performance metrics to evaluate results…