Digital Marketing Specialist

Perfect Afternoon is a company where digital innovation meets delight, dedicated to elevating partners' website development, digital marketing, and branding efforts. As part of the team, you help businesses achieve their goals while embodying a spirit of collaboration. Perfect Afternoon inspires creativity and ensures every project exceeds expectations. The company's mission is to help its clients enjoy their "perfect afternoon" by delivering exceptional digital experiences.

This is a full-time, on-site role located in Pleasant Ridge, MI. As a Digital Marketing Specialist, you will oversee the development and execution of digital marketing strategies. Your day-to-day tasks will include managing social media campaigns, analyzing web performance using analytics tools, creating and optimizing online marketing strategies, and engaging with clients to understand their goals. You will collaborate with cross-functional teams to deliver high-impact digital marketing solutions that drive business growth.

The salary is listed on our application website.

• Builds, edits, and maintains Word Press pages, posts, and templates, including layout adjustments, on-page graphics, and content updates.
• Monitor and create social media content for Facebook, Instagram, Linked In, and Google Business Profile platforms.
• Creates and updates digital graphics using Adobe products (including Adobe Express) or Canva-equivalent tools for web, landing pages, and marketing assets.
• Implements on-page SEO best practices, including metadata, internal linking, content structure, schema awareness, and image optimization.
• Understands how traditional SEO has evolved into AI-influenced discovery, including large language models, generative answers, and GEO concepts, and applies that understanding to content and site structure.
• Uses AI-assisted research, content allocation, and creation of agents for tasking.
• Supports organic and paid marketing initiatives by preparing assets, landing pages, and tracking elements as directed.
• Works with developers to ensure marketing pages are properly implemented, performant, and conversion-ready.
• Assists with content formatting, publishing workflows, and quality control across client websites.
• Helps audit existing pages for SEO, UX, and performance improvement opportunities.
• Provides marketing execution support for proposals, presentations, and client deliverables.
• Participates in R&D efforts related to tools, platforms, and emerging digital marketing practices as requested.
• Works in Hub Spot, helping with Admin roles, emails, templates, sequences, and workflows.
• Supports internal teams with digital marketing needs as required.
• Participates in department workload and cross-functional projects as necessary.

• Proficiency in Social Media Marketing and Digital Marketing tools and platforms
• Strong knowledge of Web Analytics and Online Marketing strategies
• Exceptional Communication skills, both written and verbal, to effectively convey ideas and collaborate
• Ability to analyze data, identify trends, and provide actionable insights
• Relevant certifications in digital marketing or analytics are a plus
• Experience in branding or agency work is advantageous
• Proven ability to meet deadlines and manage multiple projects