Premise Representative

Position Summary

The On-Premise Representative is responsible for building and maintaining strong relationships within assigned on-premise accounts such as bars, restaurants, and entertainment venues. This dynamic, field-based sales role will place a high emphasis on increasing product availability in both draft and package format, driving sales, increasing brand visibility, and enhancing consumer loyalty for the Constellation Beer portfolio. Role requires a passion for beer, exceptional communication skills, and the ability to activate brands through education, promotion, and partnership.

This individual will report directly to the Senior Manager, On-Premise Market Execution.

• Develop and manage relationships with key on-premise accounts within the assigned territory. Individual will be viewed as a local brand ambassador promoting the development of the Constellation beer portfolio.
• Achieve sales targets and distribution goals by executing sales initiatives, securing new placements in both package and draft format, and increasing volume at existing accounts.
• Conduct regular account visits to ensure proper product placement, stock rotation, and point-of-sale (POS) material execution.
• Identify and pursue new business opportunities to expand CBI’s market presence among on-premise accounts.
• Ensures overarching on-premise strategies and key sales priorities are executed at the highest levels across assigned accounts.

• Plan and execute on-premise events, samplings, staff trainings, and promotions to drive brand awareness and trial.
• Educate account staff and consumers on Constellation’s products, features and benefits, and unique selling points.
• Conduct samplings at events, retail accounts, and more. Use word-of-mouth marketing techniques, like referring CBI and our products to consumers, friends, and family.
• Activate key marketing programs and brand activation as directed by leadership.
• Secure distribution for new innovation priorities and develop and execute support plans to drive trial, awareness, and gain consumer feedback.

• Monitor competitive activity, market trends, and consumer preferences within on-premise accounts and report findings with frequency to sales leadership.
• Provide regular recaps and reporting on sales activities, account and consumer feedback, and event outcomes.
• Collaborate with local sales teams and distributor partners to ensure alignment of sales goals and execution standards across assigned accounts.

• Maintain accurate records effectively recapping sales calls, account activity, activation feedback, expenses, and market activity.
• Participate in team meetings, training sessions, and distributor work-withs to enhance alignment and market execution.
• Represent Constellation at local industry events, festivals, promotions, and trade shows as needed.

• A Bachelor’s degree or equivalent job experience is preferred.
• Approximately 1 year of proven results-oriented experience in outside sales or within the food & beverage industry preferred.
• Bilingual (English/Spanish) highly preferred.
• Must be at least 21 years or age.
• Valid driver’s license with a clean driving record. Successful completion of a Motor Vehicle Record (MVR) check is required as a condition of employment.
• Must be able to work a flexible schedule including evenings and weekends.
• Exceptional interpersonal skills and the desire to be a passionate brand ambassador.
• Computer literacy with the ability to use software applications at advanced levels including Microsoft Word, Microsoft Excel, and Microsoft PowerPoint, and e-mail programs such as Microsoft Outlook.
• Ability to utilize business information reporting and sales reporting tools.
• Occasional travel for meetings and trainings, and regular travel in the market to service accounts and distributors. Must be able to travel via plane/train as needed.
• Must be a self-starter with the ability to successfully work and achieve goals with a minimum amount of direction. Must possess strong planning, prioritization, and execution skills to…