Account Executive, Field Sales

About LAWLESS Beauty

LAWLESS Beauty is a clean, high-performance color cosmetics brand redefining what it means to be “clean” in beauty. Founded by Annie Lawless, the brand stands for modern glamour without compromise — unapologetically bold, effortless, and driven by innovation. With a growing community of loyal fans and best‑selling franchises like Forget the Filler, LAWLESS is expanding rapidly through Sephora, , and international channels.

We are seeking a high‑performing Account Executive to own sales performance, education, and brand execution across the Sephora New York market for Lawless Beauty. Reporting to the National Director of Sales and Education, this role is responsible for maintaining and strengthening established business while driving incremental growth through strategic field execution, education, and relationship management. This position blends commercial ownership with hands‑on field leadership — bringing the brand to life in store while delivering measurable results.

• Own and deliver sales performance across all Sephora doors within the assigned territory, maintaining existing business while driving incremental growth
• Represent the brand in the field, ensuring consistent execution of sales, education, and merchandising standards
• Build and maintain strong partnerships with Sephora store leadership and Beauty Advisors to drive visibility, conversion, and long‑term growth
• Lead elevated in‑store education and training, enabling teams to confidently sell brand products and storytelling
• Sell side‑by‑side in store, leading by example through product demonstration, application, and basket building
• Plan and execute store events, activations, and key Sephora moments to drive trial and awareness
• Ensure flawless execution of merchandising, campaign launches, resets, and new door openings
• Analyze sales performance by door and implement targeted strategies to optimize productivity and performance
• Recruit, manage, and develop freelance or market‑level field support to enhance in‑store execution
• Serve as a key liaison between the field and HQ, sharing insights, feedback, and trends to inform strategy
• Manage territory budgets responsibly and utilize company resources effectively
• Maintain timely, professional communication with Sephora and internal stakeholders

• 3–5+ years of experience in beauty, retail, field sales, or field education
• Sephora experience required; strong understanding of the prestige beauty retail environment
• Proven ability to influence, train, and motivate in‑store teams
• Experience managing freelance or in‑store field support teams
• Strong analytical skills with the ability to assess sales performance and promotional impact
• Passion for color cosmetics with a strong connection between artistry and selling
• Passion for clean beauty and the ability to authentically communicate the LAWLESS mission
• Eye for merchandising and high standards for brand presentation
• Excellent communication and relationship‑building skills
• Proactive, adaptable, and results‑oriented mindset
• Willingness to travel regularly within territory, work weekends as needed, and support in‑store events
• Ability to lift and transport product for activations and events
• Valid driver’s license required
• Ability to travel and work weekends / holidays as needed

Locations for position include Dallas, TX | New York, NY | Miami, FL

Mid‑Senior level

Full‑time

Cosmetics