Cardiac PET Account Manager

Overview

Job Description Summary

The role of a Cardiac PET Account Manager CPAM at GE Health Care (GEHC) involves driving the timely adoption and growth of GEHC's cardiac imaging agent, Flyrcado (flurpiridaz F 18), which is used for Positron Emission Tomography (PET) myocardial perfusion imaging (MPI) to detect coronary artery disease (CAD). The role emphasizes a mix of direct sales, strategic collaboration, customer education, and performance tracking to drive the growth of Flyrcado in the cardiac imaging market.

The CPAM independently achieves commercial objectives within operating budgets and guidelines. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of commercial judgment are required to achieve the desired outcomes.

• Develop and execute a territory business plan to drive Flyrcado market share growth, partnering with Hospitals, Imaging Centers, Cardiac Centers, Mobile Imaging, DOD, and VA facilities to offer Flyrcado. The plan will identify business and functional relationships within Imaging and Cardiology's key referral sources and model competitive threats to Flyrcado adoption. Through customer insights, leverage the knowledge of influence networks & affiliations (i.e., Payers, societies) to realize business objectives.
  
  This should lead to achieving or exceeding Flyrcado sales forecasts and shared volume targets. With your Cardiac PET Physician Outreach teammate, conduct regular business analyses of the local market—customers, payers, competition, and key stakeholders creating, implementing, and updating business plans to achieve access and sales goals.
• Accountable to achieve the quarterly and yearly Operating Plan for the territory, customer satisfaction, and retention.
• Understand product differentiators and position Flyrcado as the product of choice through high clinical acumen and routine use of Marketing Assets and Education Programs to create awareness of Flyrcado.
• Be a trusted advisor to Imaging Centers and Cardiologists by deepening your understanding of their goals, equipment, and workflow. This will help you help customers navigate the Cardiac PET marketplace, including how to implement Flyrcado in their facility.
• Identify the top referring Cardiologists, create relationships, and appropriately impact the decision-making criteria to help increase awareness and utilization of Flyrcado.
• Prioritize multiple projects and drive focus on high-impact opportunities; monitor Performance Dashboards to analyze, interpret, and execute actionable sales efforts; prioritize customers and assign responsibilities.
• Collaborate with market access support teams to optimize payor contract implementation and satisfaction across imaging centers and hospitals.
• Collaborate with pharmacy channel partners and GE PDx Application Specialists teams to meet the customer’s product delivery goals, education needs, and expectations.
• Pre-call planning and in-call questioning to understand customer needs, craft solutions, and drive utilization.
• Monitor territory plan performance and results and collaborate on next action steps with cross-functional internal and external partners.
• Virtual selling and cold calling to new and existing targets. Wherever possible, live meetings with customers are expected.
• Providing pricing strategy, price negotiation, and contract management and ensuring pricing compliance for segment opportunities
• Forecasting orders and sales of assigned territory and submitting weekly progress reports.
• Representing the company at healthcare conferences and seminars to promote GEHC products and the company.
• Understand the goals and clinical benefits of GE Health Care’s HCS and National team and drive total business to GE Health Care where appropriate.
• Ensure a compliant, ethical culture to promote GEHC products and adhere to the highest standards.
• Additional projects and initiatives as required.

• Bachelor's degree from an accredited university or college or certification through the NMTCB or AART
• 5+ years of sales experience in a healthcare facility, including contracting and calling on physicians and office staff. Proven…