Account Executive, WSFL

Account Executive, WSFL Miami

Ready to help local businesses thrive while building your own successful sales career? WSFL, South Florida's trusted news and entertainment destination, is seeking a dynamic Account Executive to join our Miami team. In this role, you'll be the bridge between local businesses and growth opportunities, crafting compelling multi-platform advertising solutions that deliver real results. From traditional broadcast television to cutting-edge digital strategies, you'll help clients reach their customers through our comprehensive suite of advertising platforms, including Florida Panthers Broadcasts, OTT video, social media, digital display and e‑mail targeting, and broadcast television.

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply a consultative approach to analyze current and prospective customer needs and provide customized advertising solutions that deliver return on investment.
• Facilitate the customer’s ability to take advantage of the full array of digital marketing options available, in addition to television commercial airtime sales.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non‑traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with agencies to maximize revenue and develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including media availability negotiations, presentation preparation and execution, copy writing, credit applications, and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of CRM systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns through client communication, needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, potentially entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson: make‑good resolution, continuous CRM update, account information, pending revenue, and communication with sales leadership regarding account status.
• Perform other duties as assigned.

• BS/BA in a related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver’s license, good driving record, and the ability to provide proof of insurance with the company’s required limits.

• Highly self‑motivated and goal focused.
• Highly creative and innovative thinker.
• Strong influencing, selling and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
• Strong time management and organizational skills.
• Proficient with Microsoft Office (Word, Excel, PowerPoint).
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (e.g., Skype, Web Ex, Zoom, or MS Teams).

• Uncapped sales commission.
• Monthly allowance for mileage and cell phone.
• Extensive Scripps Sales Process training.
• A career path to grow your professional experiences.
• Full medical, dental and vision benefits, plus other health and wellness benefits.
• Retirement savings plan with company match.
• Other key company benefits: disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, , pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and…