Regional Account Executive

Apply for the Regional Account Executive role at Botrista, Inc. in Miami, FL.

Botrista is revolutionizing beverage culture with intuitive, Nature-guided drink-making technology. By empowering restaurants and establishments to expand their menus without added complexity, we are driving growth and innovation at the touch of a button. Awarded as one of the Best California Startups in 2023, our solutions create a new industry category, applicable to any cuisine, demographic, and business. With rapid deployment of our machines nationwide, we are delivering extraordinary beverage experiences to customers everywhere.

• Develop and execute regional sales strategies to achieve sales targets and operational goals, focusing on increasing revenue within restaurant chains.
• Drive new business development by identifying high-traffic restaurant locations, connecting with key decision-makers (e.g., Food Service Directors, Directors of Retail), and ensuring successful site qualification for Botrista Pro machine placement.
• Utilize routing tools provided by the Commercial Planning Team to schedule timely visits and maximize coverage of assigned routes and accounts.
• Partner with Commercial Planning and Sales Ops teams to increase operational efficiency.

• Track the number of installs and launches in qualified sites.
• Ensure Botrista Pro machines are installed at sites based on ideal customer profile criteria.
• Monitor progress towards BCSD and other operational targets.
• Manage the end-to-end installation and launch process, including securing installation dates, overseeing deployment, and conducting training at new locations.
• Collaborate with Account Managers, Operations, and Finance teams to hand over accounts post-launch, maintain long‑term client relationships, and optimize regional operational efficiency.

• Serve as the primary point of contact for all sales-related matters within the Higher Education, Healthcare verticals, and restaurant chains.
• Secure installation dates and coordinate with operations teams for timely implementation of Botrista Pro machines.
• Develop and nurture long-term relationships with key decision-makers, ensuring strong post‑sale engagement and customer satisfaction.
• Own pilots in new verticals and expand Botrista’s presence with existing partners; present business reports on Botrista’s impact.
• Maintain close connections with directors/owners/operators to ensure a positive experience throughout the sales and installation process.
• Leverage established relationships to secure local referrals, growing the customer base through word‑of‑mouth and trusted recommendations.
• Build relationships and upsell customers; qualify and maintain high CSD (cups sold daily).
• Review product pricing, returns, financials, payback periods, monthly invoices, and profitability reports to clients.

• Collaborate with Sales/Operations Engineers, Marketing, and cross‑functional teams to deliver solutions and meet client needs, ensuring long‑term client retention.
• Maintain accurate records of all sales activities, customer interactions, and progress in Salesforce.
• Provide regular updates to the Director of Regional Management on sales performance, pipeline status, and key industry trends.
• Use data insights to continuously refine sales approaches, optimize lead conversion rates, and achieve KPIs.

• Develop deep understanding of Botrista’s product offerings and articulate the value proposition to meet needs of target markets.
• Provide strategic feedback to internal teams to enhance product development and align solutions with customer needs.

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 5+ years of experience in sales, account management, or business development, preferably in the Food Service industry selling to restaurants.
• Proven track record of new business development and meeting/exceeding sales targets.
• Experience identifying potential sites and working with decision‑makers such as Food Service…