Breguet National Wholesale Director

Job description Wholesale Strategy & Market Leadership

• Working with the Brand President to develop and implement a U.S. wholesale strategy in line with Breguet’s global vision, ensuring healthy, selective distribution aligned with the brand’s prestige status.
• Analyze market performance, competitive activity, and client trends to drive strategic decisions and long-term growth.
• Present market insights, risks, opportunities, and retail dynamics to U.S. leadership.

• Oversee all authorized Breguet retailers in the U.S., ensuring excellence in brand presentation, client experience, and operational compliance.
• Conduct regular in-person POS visits to evaluate sell-in, sell-out, inventory quality, staffing, and VM standards.
• Collaborate with internal teams to ensure product availability and optimal presentation in retail locations.
• Create tailored business plans for top accounts and intervention plans for underperforming stores.
• Evaluate and recommend openings, closures, and distribution optimizations to maintain a highly curated network.

• Strengthen Breguet’s presence among top U.S. collectors, connoisseurs, and high-value clients through retailer events, presentations, and strategic activations.
• Represent the brand at key events, including collector dinners, retailer galas, and partner activations.
• Ensure wholesale partners execute clienteling strategies consistent with Breguet standards.