Social Media Content Director

Company description

The community is the creative and business partner for the new mainstream, growing brands through culturally honest creativity. A global creative agency founded in 2000 with offices in Miami, New York, Buenos Aires and Mexico City, the community is made up of individuals representing more than 30 nationalities, with over 75% of employees self-identifying as diverse. Current clients include Verizon, Walmart, Volkswagen, Bath & Body Works, Auto Zone, Porsche Latin America, and more.

The community was recognized as one of the “Top 25 Agencies of the Last 50 Years” by Campaign. Ad Age honored the community 9 of the last 13 years (including top 10 A-list, Multicultural Agency of the Year, Agency to Watch, and Standout). This past year, the agency was selected by both Adweek (2023) and Ad Age (2024) as Multicultural Agency of the Year.

Additionally, in 2022, the agency was included in Fast Company’s Most Innovative Companies in Advertising List, and in 2019, it was named one of Ad Age’s “Best Places to Work,” and listed as one of the world’s “Fastest Growing Agencies” by Adweek. The community’s work has been recognized by all the industry’s most prestigious award shows, earning, among others, 11 Grand Prix.

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Employer: La Comunidad Corporation

Job Title: Social Media Content Director

Job Requisition: .9

Job Location: 6300 Biscayne Boulevard, Miami, Florida 33138. Required to work from Company Office (Miami, FL) certain days per week. Telecommuting allowed for balance of week.

Job Type: Full Time

Duties:

• Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces.
• Drive social strategy and channel planning for large social programs across multiple channels, with specific expertise in using social to connect touch points throughout brand's ecosystem.
• Partner closely with creative leads to ensure ideas and concepts are social at the core, innovative and executable from a platform guidelines perspective.
• Monitor and track performance for digital content using social listening and analytics tools which allows for insight driven narratives and optimized work strategy.
• Create, guides, and deliver strategic social planning through creative briefs, social marketing/experience marketing plans, communication plans, competitive research & analysis, and social consumer insights/trend audits.
• Work cross-functionally to develop key strategies on how best to message the brand mission, deploy it and bring client's key messages to life to consumers in a relatable and authentic way.
• Develop Long- and short-form copywriting in 360 campaigns which include assets for organic and paid social media, websites, point of sales, digital banners, E-Blasts and digital initiatives.
• Manage conceptual content development for best practice creative and multiformat content across all mainstream social media channels.
• Transfer global brand campaigns to Latin America, where not only cultural relevance is achieved but global Spanish is needed to surpass borders and idioms.
• Preserve corporate identity in all marketing campaigns with the knowledge of the official CI book Brand.

Requirements: Employer will accept a Bachelor’s degree in Communications, Advertising, Marketing or a related field followed by five years of progressive post-baccalaureate experience in the job offered or five years of progressive post-baccalaureate experience in any occupation in which the required experience was gained.

Experience must include one year of experience in each of the following: