Social Media Manager

Overview

Social Media Manager — Luxury line, on site in Miami. Talento has partnered with a high end brand that's standing up a new department focusing on their luxury wear in Miami. The Social Media Manager is a key steward of the brand’s digital presence, responsible for shaping a refined, cohesive, and aspirational social ecosystem. This role is ideal for someone who understands that luxury is expressed through precision, restraint, and intentional storytelling — both online and in real-world moments.

Working closely with Marketing, Creative, and PR, the Social Media Manager translates brand vision into compelling social narratives, while overseeing influencer relationships that extend the brand’s presence across digital platforms and high-profile events, including runway shows.

• Develop and execute a refined social media strategy that strengthens brand equity, visibility, and engagement
• Create, curate, and publish visually compelling content aligned with a luxury fashion aesthetic and brand standards
• Serve as the primary voice of the brand across social platforms, ensuring consistency, discretion, and tonal excellence
• Lead influencer strategy and management, cultivating relationships with creators, taste makers, and brand partners
• Oversee influencer activations across digital platforms and in-person events, including runway shows and brand experiences
• Coordinate influencer outreach, briefing, content alignment, and post-event follow-up
• Manage influencer presence during fashion shows, ensuring seamless on-site execution and brand-aligned coverage
• Monitor social conversations and influencer content to ensure brand alignment and narrative consistency
• Collaborate cross-functionally to translate seasonal narratives, campaigns, and launches into elevated social storytelling
• Analyze performance metrics across owned and influencer channels to inform strategy and optimization
• Stay attuned to shifts in fashion, culture, and digital media to ensure the brand remains culturally relevant and aspirational

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field
• 2+ years of experience in social media and influencer management within fashion or luxury brands
• Proven experience managing influencer relationships, both digitally and in live event environments
• Exceptional written communication skills with a refined, brand-appropriate voice
• Strong understanding of Instagram, Tik Tok, and Facebook within a luxury or premium lifestyle context
• Highly developed visual sensibility and appreciation for fashion, design, and aesthetics
• Ability to balance creative intuition with analytical insight
• Detail-oriented, organized, and comfortable managing multiple initiatives simultaneously
• Poised, collaborative communicator comfortable working with internal teams and external partners
• Experience supporting fashion shows, launches, or high-profile brand events strongly preferred