Brand President

Key Responsibilities Brand Strategy and Management

• Develop and implement a comprehensive brand strategy in alignment with the global objectives set by Glashütte Original HQ
• Propose and implement the local strategic roadmap to achieve the annual brand and sales objectives
• Create both long-term and short-term strategies that ensure sustainable growth in market share, brand visibility, and profitability
• Drive annual budgeting processes, ensuring that resources are allocated to meet financial targets and deliver effective ROI
• Conduct continuous P&L analysis to track performance, adjust strategies as necessary, and report key insights to Brand HQ and local stakeholders
• Lead market research and competitor analysis, positioning the brand optimally against competitors in local luxury market.

• Shape and deploy the distribution strategic roadmap to develop the business on all channels with a short-term and long-term perspectives.
• Develop the brand’s presence and image in the market according to the guidelines
• Set ambitious sales objectives by channels and doors
• Boost boutiques productivity by deploying a best in class operations culture and intensive clients activations
• Maximize the network performance by implementing a sell out strategy and activation plan per account and anticipate trade evolutions and opportunities
• Manage key accounts (POS visits, replenishments, best sellers implementation…) and develop solid partnerships and action plans with the trade partners and monitor in-store inventory levels and stock rotation
• Optimize and elevate by exploring brand footprint Improve the brand coverage in the country, and open new qualitative and productive POS
• Implement productive assortments in all POS and improve replenishment process to ensure best sellers are always in store
• Prepare regular business reviews to Glashütte Original HQ. Analyze daily, weekly, and monthly sales trends to identify areas for improvement and action
• Build and deploy tactical activations calendar to support business development plan and boost sales
• Provide consistent sales reports to both HQ and local management, highlighting achievements, challenges, and next steps.

• Lead the execution of annual marketing and PR plans, overseeing both online and offline marketing strategies, including advertising, press releases, and digital marketing initiatives
• Collaborate with external media partners, ensuring high-quality content creation that reflects the luxury and exclusivity of Glashütte Original
• Supervise the planning and execution of PR events, VIP experiences, and clienteling activities, enhancing customer loyalty and brand affinity
• Oversee CRM programs to deepen relationships with top-tier clients, including the development of gifting programs, bespoke event management, and exclusive brand experiences.
• Manage all aspects of the brand’s image building and development
• Monitor all co-op marketing investments and ensure they are in line with Headquarters’ strategy