Paid Media Manager, Digital Marketing

Overview

Redzone is seeking a proactive and results-driven Paid Media Manager to execute and optimize multi-channel digital marketing campaigns that drive awareness, engagement, and high-quality leads. Reporting to the SVP of Marketing, this role will manage day-to-day digital execution across SEM, paid social, programmatic, and ABM programs, working closely with Product Marketing, Field Marketing, and Sales to support demand generation goals. The ideal candidate has hands-on experience managing paid and organic digital channels, understands the evolving digital landscape and emerging media platforms, and brings curiosity, creativity, and a data-driven mindset to every campaign.

• Digital Campaign Management
  • Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels.
  • Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, Linked In, and Meta.
  • Test new channels and emerging digital formats to expand reach and improve ROI.
  • Collaborate with Product Marketing and Field Marketing to align digital campaigns with product launches, events, and industry initiatives.
• Performance Optimization
  • Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results.
  • Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration.
  • Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions.
• ABM & Targeted Marketing
  • Support the development and execution of Account-Based Marketing programs in partnership with Sales and the Digital Marketing Director.
  • Leverage intent data, audience targeting, and personalization to reach decision-makers across key accounts and verticals.
  • Contribute to content and creative strategies that resonate with target personas.
• Web & Content Optimization
  • Ensure website landing pages and campaign experiences are optimized for lead generation and conversion.
  • Partner with Product Marketing to ensure consistent messaging and storytelling across digital channels.
  • Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility.