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Marketing Manager

Job in Miami, Miami-Dade County, Florida, 33222, USA
Listing for: Goodwill Industries
Full Time position
Listed on 2026-01-25
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications, Social Media Marketing, Marketing Manager
Job Description & How to Apply Below

The Marketing Manager will work with the Chief Marketing Officer and the marketing team in the marketing department's day-to-day operations and long-term planning. This includes developing work plans, managing the marketing calendar, creating content, social media, community engagement, and events. The ideal candidate is a self-starter, an independent thinker with sound judgement, has a creative mindset, and strong organizational skills to manage and support various marketing activities.

Responsibilities
  • Marketing Campaigns and Marketing Calendar:
    Manage the execution and tracking of marketing initiatives across various platforms, including email, social media, events, and community outreach.
  • Social Media Engagement:
    Manage social media engagement, including content creation, interacting with followers, and responding to questions or reviews received through our social channels.
  • Market Research:
    Lead data collection on competitors and market trends to inform marketing strategies.
  • Budget Tracking:
    Manage and monitor marketing budgets and processing-related expenses.
  • Website Updates:
    Support updates to the organization's website, including content uploads and updates.
  • Event Support:
    Provide the support needed to the Event Manager in organizing marketing and community events such as the gala and concerts. Responsibilities may include assisting with logistics, vendor coordination, registration, and promotional materials, as directed.
  • Logistical support:
    Work with the Chief Marketing Officer and provide administrative support to execute the department's needs.
Qualifications
  • Bachelor’s degree in marketing, communications, or a related field preferred.
  • Minimum of 5-7 years of relevant experience, including planning, digital marketing, and communications expertise.
  • Proficiency in social media platforms and email marketing tools. Familiarity with graphic design tools like Canva or Adobe Creative Suite is a plus.
  • Proven ability to identify target audiences and design campaigns that engage, inform, and inspire action.
  • Strong organizational skills and the ability to manage multiple projects effectively.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Spanish fluency is a plus, with excellent written and verbal communication abilities.
  • Cultural competency to engage with diverse communities is highly valued.
  • Can work independently and exercise judgement in decision making.
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