Director, Strategic Insights & Analytics

In this role, you will be accountable for uncovering and driving insights into action by putting the consumer at the center of every single business decision. You will directly influence brand strategy, planning, and execution by leveraging state‑of‑the‑art capabilities, market intelligence, and business understanding. Importantly, this role is also designed to co‑create, activate, and strengthen all marketing optimization tools and processes (including M&E) to drive efficiencies and maximize the return of our advertising and promotions spend across the region.

You will be serving as the “voice of the consumer, influencers (bartenders, operators and bar owners), distributors, and retail partners” by developing a deep understanding of their wants, needs, and desires to influence their purchase and make Bacardi their supplier of choice.

This is a unique opportunity to provide thought leadership and influence stakeholders to make informed business decisions while working closely with a cross‑functional team in the region and globally. Furthermore, this role will play a leadership role by actively participating and creating stronger relationships with other cross‑functional teams (M & M&E evangelist, Commercial Business Reviews, Marketing Optimization) to elevate the impact of our capabilities for the benefit of the entire organization.

You will be based in Miami, Florida.

• Generate a 360° view of Bacardi brands consumers and shoppers by exploring their beliefs, attitudes, and motivations that drive their purchase decision journey.
• Partner closely with the Brand Marketing teams and agencies to identify and translate untapped consumer, shopper, and customer opportunities to be addressed through commercial activations.
• Support the development, optimization, and adaptation of creative assets and media briefs alongside the brand and agency partners.
• Lead the day‑to‑day project management needs across a wide variety of research methodologies and suppliers.
• Identify, build, deploy and evolve differentiated insights methods and capabilities that can provide Bacardi a unique competitive understanding of shopper, customer, and influencer behavior.
• Source, synthesize, and leverage market, shopper, customer, and influencer data to extract insight‑driven analytics to support new and existing initiatives.
• Lead, in partnership with the Brand Marketing teams, a robust Situation Assessment for the Bacardi Brand portfolio as input into the annual strategy process and activity planning.
• Ensure that the consumer and customer marketing programs and creative assets are informed by the most current and relevant Customer and Commercial Insights under the most rigorous testing protocols.
• Influence and functionally lead the agenda for “Measurement and Evaluation” across brands in the portfolio to drive more effective marketing planning.
• Support the Marketing Mix Modeling agenda to maximize ROI by identifying, testing, and implementing new and better approaches to optimize spend.
• Create regional learning plans with Global Insights teams to cover the needs of the region in a timely manner.
• Lead the integration of predictive analytics, scenario planning, AI‑powered tools, and external intelligence (e.g., financial, investor, macroeconomic data) to anticipate market shifts, emerging consumer needs, and competitive threats—proactively shaping brand and portfolio strategy.
• Drive the adoption of advanced analytics tools—including synthetic testing environments (e.g., virtual shelf tests, digital twins), real‑time dashboards, and automated alerts—to accelerate experimentation, reduce time‑to‑insight, and enable rapid response to consumer and market signals.

Actively influence and align cross‑functional teams (Marketing, Commercial, Finance, RGM) to embed insights into portfolio strategy, innovation, and revenue growth management.

• 10+ years of hands‑on experience in consumer insights/market research or related field (e.g., management consulting, strategy, data analytics, etc.) driving impact as a business partner
• BS/BA required - MBA highly desirable
• Beverage, spirits or FMCG experience preferred
• Demonstrated experience…