Marketing Manager

Job description

• Develops and implements strategic marketing plans to achieve corporate objectives for products and services.
• Develops and manages marketing operating budgets.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Lead the strategy and execution of marketing campaigns across digital, social, retail, and experiential channels to drive awareness.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievements of marketing objectives fall within designated areas.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitor marketing activities.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Analyses and controls expenditures of division to conform to budgetary requirements.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
• Responsible for editorial direction, design, production and distribution of the brand publications.