Senior Manager, Loyalty Marketing

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Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

W e are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people . Together, w e are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :

The Senior Creative Content Strategist is skilled and versatile writer and strategic thinker, equally adept at crafting brand messages, product copy, tactical and B2B communications, carefully applying appropriate nuances of tone for each channeljectives and delivering against business ob. They think strategically to deliver on business needs with each project. They produce high-quality work as both an independent contributor and a collaborator, ensuring that all copy aligns with brand guidelines, quality standards, and business objectives.

Thrive in a fast-paced environment, are able to adapt to changing priorities and embrace new challenges in support of the brand's overall strategy to drive awareness and revenue growth. They are passionate about creating compelling work alongside equally passionate professionals, devising, writing, self-editing and pitching copy from conception to completion across a broad range media, including print, digital, email, web, product branding, video and experiential.

And above all, they maximize every opportunity to make an impact across the organization with their work, including Marketing, Sales and Operations, among others.

Essential Duties and Responsibilities :

• Create impactful messaging that is on-brand and drives the continuous evolution of our tone, from conception through execution.
• Develop messaging for overarching product toolkits that’s strategic, while preserving our voice.
• Produce a full range of both print and digital assets showcasing exceptional creative for divisions company wide, including but not limited to, Marketing, Sales, Operations, Product Development, Human Resources, Finance and executive requests.
• Partner with fellow creatives to devise multiple conceptual options that deliver on client areas' business needs.
• Partner with key stakeholders across the organization to foster up-to-date and ever-evolving knowledge of our brand’s short and long-term objectives.
• Confidently and effectively present creative work to key stakeholders, including internal management, channel owners and executive leadership.
• Ensure final materials are accurate and of the highest quality, suggesting improvements as needed.
• Drive tonal consistency by implementing and evolving our brand guidelines continuously.
• Provide creative guidance to others on the team as needed.
• Never miss a deadline, and keep clear lines of communication with the team.
• Manage multiple project timelines in a fast-paced environment.
• Ensure all copy considers governing laws, such as registered and trademarked symbols, country of origin, offer communication, etc.
• Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills :

• Minimum of Bachelor’s degree in Marketing, Advertising, English, Journalism or related field
• 5-7 years of experience writing in a marketing, advertising or related field (either in-house or at an agency)
• Portfolio of impressive real-world work samples showcasing a diverse background
• Excellent copywriting, editing, and proofreading skills with a deep knowledge of English grammar and punctuation
• Familiarity with print & online media
• Meticulous attention to detail,…