Coordinator, Marketing

Coordinator, Marketing page is loaded## Coordinator, Marketing locations:
Miami, FLtime type:
Full time posted on:
Posted Yesterday job requisition :
R12292
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* Job Location:

** Brickell City Centre
** PRIMARY

PURPOSE:

** The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.
** PRINCIPAL RESPONSIBILITIES:
*** The successful candidate’s responsibilities will include, but not be limited to:
** Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.
* Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, Tik Tok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement.
* Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.
* Adhere to policies and procedures related to each marketing department initiative within the center.
* Assist in on-site management of center events, promotions, and sponsor ships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement.
* Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.
* Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception.
* Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments.
* Actively participate in community-centric events, networking, and community outreach efforts.
* Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsor ships.
* Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsor ships.
* Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.
* Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions.
* Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.
* Assist in the preparation of contracts and purchase orders.
* Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material.
* Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.
* Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration.
* Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows.
* Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events.
* Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels.
* Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients.
* Track and analyze tourist traffic, including groups and free independent travelers.
* Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects.
* Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.
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* MINIMUM QUALIFICATIONS:

*** College degree preferred
* 3 years of experience in sales, sponsorship, strategic marketing, event management, and…