Head of Marketing Tech​/B2BPlatform

Position: Head of Marketing - Bookit.com - (Travel Tech / B2B2C Platform)
Bookit is revolutionizing the travel and rewards industry as the next-generation B2B2C "super app" offering our brand clients and consumers unprecedented value on luxury travel, unforgettable VIP experiences, and premium retail goods. Consumers save up to 70% when booking on our platform, earning universal rewards points that can be spent with over two million brand partners. Envisioned as a "next-gen Expedia," Bookit supports customer transactions in more than 3,000 cryptocurrencies, as well as debit/credit cards and brand rewards points.

Our SaaS technology infrastructure transforms the future of payments.

Learn more at

About The Role

Head of Marketing (Travel Tech / B2B2C Platform)

Location: Miami (Hybrid preferred); remote considered for highly qualified candidates

Salary Range: $175,000-$190,000

We are seeking a dynamic marketing executive with prior experience at major travel and/or rewards platforms who demonstrates a proven ability to scale digital-first brands that blend commerce, content, and loyalty. The Head of Marketing is a strategic, data-driven leader who will champion marketing at Bookit- from driving consumers to the  D2C website to helping our brand partners effectively implement the white-labeled version of the Bookit platform, delivering peerless travel, experiences, and rewards to their end customers.

The role requires a high-impact combination of analytical rigor, creative intuition, and operational excellence. You'll collaborate with our Sales, Experience, and Product teams to bring the  brand to life and you will build a a multidisciplinary marketing and communications team focused on platform growth across both consumer and enterprise channels.

This is not a hospitality or guest-experience marketing role - it is a platform and growth leadership role focused on launching and scaling a web-based travel and rewards marketplace.

Who This Role Is For

• Marketing leaders who have scaled digital-first platforms, marketplaces, or OTA-style products
• Operators who have owned full-funnel growth (acquisition → conversion → retention → LTV)
• Leaders with deep experience in performance marketing, lifecycle/CRM, SEO, attribution, and analytics
• Marketers who have worked inside online travel booking sites, rewards platforms, fintech, or commerce technology companies

Who This Role Is Not For

• Hospitality or hotel brand marketing roles focused on on-property guest experience
• PR, communications, or experiential-only marketing leadership
• Agency-only or consulting-only backgrounds without direct P&L ownership
• Traditional tourism boards or destination marketing organizations
• Mobile-app-only growth marketers without meaningful web marketplace experience

Key Responsibilities:

Strategic Leadership

• Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the  platform.
• Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
• Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content starting with a hands-on, launch-phase approach
• Lead annual planning, forecasting, and budget management for marketing functions.

Growth & Performance Marketing

• Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the  direct to consumer platform.
• "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.
• Oversee paid and organic customer acquisition across channels to drive adoption of the  platform.

• Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.

Brand, Content, and Communications

• Develop and refine 's brand positioning, messaging, and creative direction for both B2B and D2C audiences, with an emphasis on clarity, trust, and conversion.
• Manage content and editorial strategy to support SEO and…